MtoM

Voice AI & the Future of Brand Marketing

Alexa, how will marketers use voice search in the future?   Voice-assisted devices, powered by artificial intelligence, are gaining a strong foothold in households across the U.S. According to eMarketer, there are 45 million devices in use now, and that number will rise to 67 million by 2019. Google Home and Amazon Echo (famous for…

Read More

Why 6 Seconds is Ideal for Video Ads

Short and sweet: that’s the recipe for success when creating video ads. While 30-second spots have long been the norm for TV, mobile and social media usage are changing the way brands think about ads. And the new standard is brief, punchy video ads that last only a few seconds, and stand out in a…

Read More

Tips for Using Canva for Social Media Graphics

Whether you’re posting on Instagram, Facebook or another social network, your brand needs high-quality visuals to capture your audience’s attention. We’ve talked before about how you can take better photos, starting with the equipment you already have. But what about creating beautiful graphics? A striking graphic can do wonders to boost engagement, drive sales or…

Read More

How Brands Can Use Instagram Location & Hashtag Stories

In May, Instagram released two new features to help people find Stories related to their interests. Through the Explore tab, users can now search by location or hashtag, and scroll through a compilation of Instagram Stories that have a particular location sticker, hashtag sticker, or hashtag in a caption. The Explore tab also features select…

Read More

Virtual Reality & Augmented Reality: What You Need to Know

If new technology has taught us anything over the last few years, it’s that reality is not fixed. It’s adaptable, and it’s constantly surprising and delighting us. Both virtual reality (VR) and augmented reality (AR) are viewing experiences that allow us to explore new worlds. They’re areas of rapid growth in the tech space –…

Read More

Are You Looking at the Influencer Marketing Long Game?

Most savvy marketers don’t need to be sold on the value of influencer marketing. The evidence is all around us, as brands of every size partner with influencers to connect with their audiences. But though more brands each year are maintaining or expanding their investment in influencer marketing, many are still not making a significant,…

Read More

What Marketers Should Know About Generation Z

The first generation of true digital natives is growing up – and marketers are paying attention to their priorities and habits. People in Generation Z – born after 2000, following millennials – are unique in that they have never known a time before technologies such as smartphones, social media platforms and streaming media services. And…

Read More

Influencer Infused Events

influencer events

Last week I was standing in a room full of excited influencers as they looked at a client’s products and sipped on signature cocktails. There was a buzz in the room and we were all having a great time. The group was hand selected by my team and included a variety of influencers that could…

Read More

The Best Mobile Photo Editing Apps

Did you know you carry one of your most powerful branding tools with you wherever you go? Your smartphone camera is the key to transforming your social media marketing from humdrum to exceptional. With very little effort, you can take high-quality photos that will tell your brand’s story and capture your audience’s attention. In a…

Read More