Public Relations

Why Videos Are the Best Marketing Tool Right Now

When developing your online presence, you want to make sure your company stands out. So how do you capture the attention of your audience, send a clear message, and define who you are? Video is your best marketing tool right now. Let’s take a look at a few statistics to see why. The average internet…

Read More

3 Common Problems in Influencer Marketing & How to Fix Them

Influencer marketing is an opportunity for your brand to connect with your audience in a relevant way. But whether you’re about to launch your first influencer campaign or you have dozens under your belt, you’re likely to run into these common problems. Here are a few strategies to solve them.  Not Enough Time The problem:…

Read More

Memes: How they form and how to use them

We’ve all been there. Getting trapped in the explore page of Instagram or the continuous scroll through Facebook, moving past hundreds of photos and videos. We often see some of the same posts but with different captions each time. Most of these are memes — humorous images, videos, pieces of text, etc., that is copied…

Read More

Facebook Makes Changes to Political Ads

Facebook announced plans in April to increase accountability for political content, saying in a statement, “We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from.” As part of this effort, Facebook launched a new ads transparency tool last week designed to prevent political…

Read More

Facebook is Launching New Privacy Tools & Controls

The words “Facebook” and “privacy” are fairly loaded at the moment. The company has battled weeks of bad press and user outrage after the revelation that the data of millions of users may have been inappropriately shared with Cambridge Analytica, a political consulting firm linked to the Trump campaign. And this Wednesday, Facebook amended its…

Read More

Hit Hard by Facebook Algorithm Changes, LittleThings Shuts Down

LittleThings, a 4-year-old content website focused on producing original videos and positive stories, closed its doors at the end of February. The popular site – which at its peak had 58 million unique visitors – depended heavily on Facebook traffic for distribution. After Facebook’s January announcement that it would be changing its News Feed algorithm…

Read More

The Problem With Pitching

Infographic

Media outreach is tricky. What may seem like an easy target, often falls on deaf ears because journalists receive hundreds of email pitches every day. It can be difficult to cut through the clutter and make an impression. Nowsourcing put together this awesome infographic that shows what to do and not to do when reaching…

Read More

Last Week Tonight with John Oliver: Native Advertising

A few weeks ago, John Oliver spoke about corporate influence in the media on his show “Last Week Tonight.” As someone with a traditional PR background, the separation of church vs. state (or separation of editorial vs. advertising) is something I have a strong opinion about. For example, if I’m trying to get coverage for…

Read More

Free Family Movie at the Mosaic District Sunday Night!

More Language Stars news for our friends in DC! Sunday marks the first annual Language Stars Family Foreign Language Film Festival at the Mosaic District to expose children and their families to movies in other languages. The debut film, The LEGO® Movie, will be played in Spanish with English subtitles. If you’re in the area,…

Read More

PR Brainstorming Games

Here are two brainstorming games we like to play for getting the PR creative juices flowing. We purchased this Paper Easel Pad for brainstorming from Amazon and we think it is essential to get the whole group to be creative and to share ideas. Free Flow Any thoughts, words that come to mind No thoughts or ideas…

Read More