Live Video

Why Videos Are the Best Marketing Tool Right Now

When developing your online presence, you want to make sure your company stands out. So how do you capture the attention of your audience, send a clear message, and define who you are? Video is your best marketing tool right now. Let’s take a look at a few statistics to see why. The average internet…

Read More

Facebook Tests an Influencer Marketing Search Tool

Facebook began its first big influencer marketing push in November 2017, when it launched the Facebook Creator app. The company positioned Facebook Creator as “a one stop shop to create and cross-post videos, go live with exclusive features, track your insights, and manage your messages — all in one place.” At the same time, it…

Read More

What You Need to Know from Facebook’s F8 Conference

Facebook’s annual F8 developer conference is a showcase for the company’s new products, upcoming changes and overall vision for the future. This year’s F8 conference, held May 1 and 2, seemed like business as usual – with splashy announcements and a keynote speech from CEO Mark Zuckerberg – despite Facebook’s recent high-profile privacy controversy. Here are…

Read More

A Guide to YouTube’s New Live Streaming Features

Last month, YouTube announced a new suite of features to enhance the live streaming video experience. The recent additions include automatic captions for live videos, location tags, and live chat replays after a stream has ended. Here’s a quick overview of the new features and how your brand can use them. Automatic Captions for Live…

Read More

What Brands Need to Know about Facebook’s News Feed Changes

Facebook is changing what you will see in your News Feed – but probably not in the way you expect. Instead of expanding its content offerings or advertising opportunities, Facebook is refocusing the News Feed to prioritize personal connections over content from publishers and marketers. In a January 12 post, Mark Zuckerberg wrote: We built Facebook…

Read More

MtoM’s Top Initiatives for 2017: #2 Live Streaming

As we kick off 2017 here at MtoM, we’re taking some time to reflect on our predictions and goals. We have defined three 2017 initiative that will shape our work for the next year: user-generated content, live streaming video and virtual reality. We’re exploring each topic in detail in a three-part blog series; check out…

Read More

Apps That Will Be Your BFF in 2017

Over the past month we have seen a steady stream of digital marketing predictions for 2017–which forms of content to focus on, which platforms will thrive and which will continue to decline, strategies to implement–the list goes on and on. And if you’re a social media strategist, you’re paying close attention and strategizing about which…

Read More

4 Social Trends for 2016

social2016

Happy 2016, everyone! We’re thrilled to kick off a new year with a clean slate and fresh opportunities. While you’re mapping out your marketing strategies and goals for the next 12 months, here are a few social trends you should keep in mind to get the most out of your efforts. It’s all about video…

Read More