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Memes: How they form and how to use them

We’ve all been there. Getting trapped in the explore page of Instagram or the continuous scroll through Facebook, moving past hundreds of photos and videos. We often see some of the same posts but with different captions each time. Most of these are memes — humorous images, videos, pieces of text, etc., that is copied…

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Virtual Influencers Can’t Replace Actual Human Connection

Lil Miquela is a bona fide Instagram celebrity. A model, activist and recording artist, she has more than a million followers, and partners with brands like Prada and Chanel. Vogue called her “Instagram’s latest It Girl.” The only thing is: she’s not a real person. Miquela is a virtual influencer, a CGI avatar that occupies…

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How Does Digital Life Affect Our Overall Well-Being?

As digital technology continues to evolve and expand, it opens up countless new opportunities for connection, commerce, work and play. Our mobile devices are so integrated into our lives that it’s hard to imagine how we did anything – run businesses, order food, fight boredom, date – without them. But despite all the benefits we…

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Self-Care & Tech Can Coexist

For people of all ages, from millennials to baby boomers, self-care is a hot topic of conversation. Browse any number of studies, magazine articles and online lists, and you’ll find tips for improving self-care. Often these strategies focus on unplugging from technology to boost health and wellness. But technology and self-care are not mutually exclusive.…

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Facebook is Launching New Privacy Tools & Controls

The words “Facebook” and “privacy” are fairly loaded at the moment. The company has battled weeks of bad press and user outrage after the revelation that the data of millions of users may have been inappropriately shared with Cambridge Analytica, a political consulting firm linked to the Trump campaign. And this Wednesday, Facebook amended its…

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Hit Hard by Facebook Algorithm Changes, LittleThings Shuts Down

LittleThings, a 4-year-old content website focused on producing original videos and positive stories, closed its doors at the end of February. The popular site – which at its peak had 58 million unique visitors – depended heavily on Facebook traffic for distribution. After Facebook’s January announcement that it would be changing its News Feed algorithm…

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Top Social Media Trends of 2018

At the beginning of every new year, smart marketers set priorities to focus on for the next 12 months. But – like all new year’s resolutions – sometimes these good intentions fall by the wayside before Q2 even begins. Take control of your social media strategy for 2018. With the new year already well underway, it’s…

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Is Snapchat’s Redesign a Smart Move?

Last week, Snapchat unveiled a redesign in what it hopes will be a successful move to combat stagnant growth and revenue. The new Snapchat design separates social content from media content, so that you see at the top of your feed is most relevant to your interests. In an opinion piece for Axios, Evan Spiegel,…

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