Social media influencers can be powerful catalysts of growth for your brand — if leveraged correctly. So what is an influencer? There are probably more formal definitions but in my mind, it’s simply someone on social media that is paid to promote the use of certain brands or products as a marketing campaign on behalf…

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The transition back into the office has already started for most companies. While some people may be excited to get back into the buzz of the office, most people are perfectly content staying at home. If your company is like MtoM and has chosen to stay remote, these 5 tips will help you stay connected…

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Facebook has been in the news a lot in recent weeks – and not just for its latest product releases. Here’s a brief roundup of what’s going on with the world’s most influential social network. Private Data & Politics Facebook is facing a major crisis in the wake of revelations that Cambridge Analytica, a London-based…

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From chef-prepared eats to DIY dinners, there are lots of meal delivery services competing to win over consumers (literally – take Subway delivery, for instance). This Spring, our team partnered with Terra’s Kitchen don a series of Influencer campaigns to help raise brand awareness and drive sales for this newcomer with a fresh approach to…

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It’s been a busy couple weeks in social media land. Here are a few social media marketing stories you might have missed. Facebook Facebook Live Will Rank Higher in News Feed Since its launch in December 2015, Facebook Live has been growing in popularity. It’s open to all verified Pages and public figures using Mentions,…

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With $5 and a little bit of creativity, you can now create your very own Snapchat geofilters. Last week, Snapchat made on-demand geofilters – digital graphics overlaid on a photo or video – open to anyone in the US, Canada and the UK, including individuals and smaller brands. The company is intentionally making this new…

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Whisper, an anonymous app that allows users to post thoughts on everything from relationships and fears to pop culture and humor, seems to be growing in popularity with not only users – but also with advertisers.  While its competitor, Secret, shut down in April after building 15 million users and $35 million in venture capital,…

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Apple CEO Tim Cook hosted the company’s annual Fall press event this week where he unveiled changes not to just one Apple product per the usual norm but improvements to several products including the iPhone, iPad and Apple TV. We love this recap from The Verge highlighting “The 10 Most Important Things From Apple’s iPhone…

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Instagram recently announced exciting developments in the digital advertising side of its business, including a new ad API and plans to roll out call-to-action buttons in the near future. Instagram ads have huge potential to connect brands with their audiences, especially millennials. And if Capital One’s “What’s in your wallet?” campaign is any indication, influencer…

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Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…

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