Blogs

Serving up Social Engagement for a New Food Delivery Service

From chef-prepared eats to DIY dinners, there are lots of meal delivery services competing to win over consumers (literally). This Spring, our team partnered with Terra’s Kitchen on a series of Influencer campaigns to help raise brand awareness and drive sales for this newcomer with a fresh approach to healthy, seasonal cooking. The program kicked…

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Social Media Round-up: What’s New for Brands

It’s been a busy couple weeks in social media land. Here are a few social media marketing stories you might have missed. Facebook Facebook Live Will Rank Higher in News Feed Since its launch in December 2015, Facebook Live has been growing in popularity. It’s open to all verified Pages and public figures using Mentions,…

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Snapchat Geofilters: On-Demand & Ready for Your Brand

With $5 and a little bit of creativity, you can now create your very own Snapchat geofilters. Last week, Snapchat made on-demand geofilters – digital graphics overlaid on a photo or video – open to anyone in the US, Canada and the UK, including individuals and smaller brands. The company is intentionally making this new…

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Is Whisper the New Secret Success in Advertising?

Whisper, an anonymous app that allows users to post thoughts on everything from relationships and fears to pop culture and humor, seems to be growing in popularity with not only users – but also with advertisers.  While its competitor, Secret, shut down in April after building 15 million users and $35 million in venture capital,…

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All You Need To Know: The New iPhone, iPad Pro And Apple TV

Apple CEO Tim Cook hosted the company’s annual Fall press event this week where he unveiled changes not to just one Apple product per the usual norm but improvements to several products including the iPhone, iPad and Apple TV. We love this recap from The Verge highlighting “The 10 Most Important Things From Apple’s iPhone…

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How Influencer Marketing Helped Capital One Boost Ad Recall by 16%

Instagram recently announced exciting developments in the digital advertising side of its business, including a new ad API and plans to roll out call-to-action buttons in the near future. Instagram ads have huge potential to connect brands with their audiences, especially millennials. And if Capital One’s “What’s in your wallet?” campaign is any indication, influencer…

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MtoM’s Celebrity & Athlete Influencer Marketing

Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…

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What’s New on Pinterest: From Buyable Pins to Video Ads

We love Pinterest because it gives us a virtual bulletin board to collect all of our future goals and desires: the healthy recipes we want to make, the stylish clothes we want to wear, the beautiful home we want to decorate. Pinterest boards are actually personalized wish lists, so they capture what users are drawn…

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5 Inspiring Highlights from Cannes Lions 2015

The annual Cannes Lions International Festival of Creativity brings together some of the most interesting and innovative minds from different industries – advertising and marketing agencies, social media and tech giants, business and entertainment personalities. While we didn’t get to hang out with the likes of Al Gore, Kim Kardashian and Ira Glass in the…

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Creating An Effective Social Strategy

Whether you have 100 followers or 10 million, everyone wants a more meaningful social media presence. In today’s world of twitter that is full of everyone from the President of the Unites States to your 13-year-old neighbor, it is important to be creating content that will make you visible to your target market, as well…

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