Media

Is Organic Reach Dead?

The short answer: no, organic reach isn’t dead. But it has been declining for some time – and it may get more complicated. For marketers trying to get their content seen for free on Facebook, outwitting the News Feed algorithm is a constant challenge. Before 2012, organic reach for Facebook Pages was significantly higher than…

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People Have Mixed Feelings about Facebook… But Can’t Quit It

In the 13 years since its launch, Facebook has become a central part of everyday life… for better or for worse, depending on who you talk to. The social network that has more than 2 billion monthly active users inspires strong emotions in people, from love and loyalty, to annoyance and disdain. A recent Verge…

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Better Engagement with Facebook’s Custom Audience Ad Options

When creating Facebook ad campaigns, you want to reach the right people, and engage them to achieve your brand’s objective. Facebook is continuously fine-tuning its ad targeting to make it more effective – and one option that offers helpful customization is Custom Audiences. What is a Custom Audience? A Custom Audience allows you to target…

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How to Disclose Branded Content on Instagram

Influencer marketing on Instagram is a thriving business. Influencers partner with companies from all different industries to promote products and services through their posts. The problem is that many of these influencer marketing campaigns do not make it clear to followers that they are sponsored – violating the Endorsement Guides from the Federal Trade Commission.…

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Tips for Taking an Addictive Boomerang

A short, hypnotic video catches your attention as you scroll through your Instagram feed. It captures an action – a person jumping into a pile of leaves, a cat chasing a toy, or a spoon digging into an ice cream sundae – in a video that plays forward, then backward, over and over. Without even…

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7 Sites with Free Stock Photos for Your Social Media or Blog

Beautiful photos enhance every part of your marketing strategy – from blog posts and social media graphics, to website slideshows and ad campaigns. But if you don’t have a huge photography budget, it can be a struggle to find high-quality images that fit your brand’s needs. You can search Creative Commons images hosted on Flickr…

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Tips for Using Canva for Social Media Graphics

Whether you’re posting on Instagram, Facebook or another social network, your brand needs high-quality visuals to capture your audience’s attention. We’ve talked before about how you can take better photos, starting with the equipment you already have. But what about creating beautiful graphics? A striking graphic can do wonders to boost engagement, drive sales or…

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Creative Ways Brands Are Using Snapchat

  Snapchat is a social media platform that poses both challenges and possibilities for marketers. It’s not as straightforward or intuitive as other social networks, but its flexibility offers enormous creative freedom and storytelling opportunities for brands that can think outside the news feed.   Here are a few examples of brands that are doing…

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An Overview of Snapchat Advertising

While Snapchat pioneered the ephemeral style of storytelling that is everywhere on social media right now, the app itself has a lot of staying power. Brands, enticed by the platform’s 150 million daily users, are integrating Snapchat into their marketing plans. But advertising on Snapchat is still relatively new territory (it’s only been available since…

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Social Media Photography Tips for Marketers

  Eye-catching photographs are an essential piece of your social media marketing strategy. Your audience craves quality visual content, and it’s in your brand’s best interests to create it. At the beginning of 2017, HubSpot published a round-up of statistics emphasizing the importance of visual content in marketing. A few highlights:   37% of marketers…

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