The Least Expensive Way to Advertise: Social Media

Social media advertising has become an integral part of many businesses’ marketing strategies, and for good reason. With billions of users across various platforms, social media provides a vast audience for businesses to reach and engage with. In this blog post, we’ll take a look at the different social media platforms that offer advertising options…

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TikTok Beginning to Look Out for Wellness of Users

It has become clear in the past few years that there are many negative effects of social media on mental health worldwide. The majority of people can identify this at some point in their lives as they notice how they compare to others on social media if they use it or feel inadequacy after use. …

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How social media affected college life during COVID-19

Entering the college environment in 2020 was a unique experience to say the least. During a time where students felt largely confined to their dorm room, social media became a drastically more prominent link to the outside world around them. As I reflect back on my first two years of college, I’ve identified some of…

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News & Updates of The Week: TikTok Influencer Best Practices

Instagram stories

Instagram is testing a new user interface for stories. You might want to worry about this if your business relies on Instagram stories for sales or conversions. We also have a TikTok influencer best practices key information and a report of the top tools and apps for digital marketing. Download

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News & Updates of The Week: Meta Updates

Meta updates

Meta has big things coming. They started testing for a brand new full-screen main feed. Like what we see on reels. But now photos, carousels, and videos will all be full-screen. Meta is also partnering with Adobe and has put together a social media course. If you are interested in these topics and more, check…

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News & Updates of The Week: Instagram Updates

Instagram Updates

We got some exciting Instagram updates coming. Soon you will be able to pin posts on the top of your profile. Instagram is pushing the testing for 90-second reels that will give you more room for better and longer content. Lastly, Meta has published a landing page guide with insightful information to help you create…

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News & Updates of The Week: TikTok News

If you want to stay updated with the latest news and updates on the digital and social media marketing world, we got something for you. MtoM will release weekly news and updates newsletter. Where you can find out the latest news, features, and trends. In this week’s update, we got the trending platform TikTok. They…

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How and why you should be increasing your followers on Instagram

If you have an Internet connection, you’ve probably noticed that Instagram has become pretty important in the daily lives of most folks. This is especially true if you’re involved with sales, marketing, or any other aspect of running a business. With over one billion active users on Instagram and more than 50% of revenue generated…

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Choosing the Right Influencer

Social media influencers can be powerful catalysts of growth for your brand — if leveraged correctly. So what is an influencer? There are probably more formal definitions but in my mind, it’s simply someone on social media that is paid to promote the use of certain brands or products as a marketing campaign on behalf…

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