Social Media
Comparison of TikTok and Douyin in E-Commerce and Marketing, and Insights for U.S. Brands
Introduction to TikTok and Douyin TikTok: TikTok is a global short-video platform launched by ByteDance, focusing on creative content, music, and entertainment. It quickly attracted a young global audience and became a globally recognized social media platform due to its advanced recommendation algorithm and easy-to-use content creation tools. Douyin: Douyin is the Chinese version of…
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The Lifespan of a Social Media Post | Updated September 2024
In the fast-paced world of social media, content is constantly created, consumed, and replaced. Understanding the lifespan of your posts is crucial for maximizing their impact and ensuring your message reaches your target audience. This blog post l explores the lifespan of posts on LinkedIn, Instagram, Facebook, X (formerly Twitter), and TikTok, and provides tips…
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Instagram Reels vs. TikTok: which is really more effective?
In a social media world increasingly focused on video creation, two platforms have stormed to the front of the pack: TikTok and Reels, a feature inside Instagram. At first glance, these two tools seem to have numerous similarities…but what makes each unique? Let’s break down the key differences between Instagram Reels and TikTok and which…
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The Best Content Types for High Engagement Across LinkedIn, X, Facebook, & Instagram
In the ever-evolving landscape of social media, knowing what type of content to post can dramatically influence your engagement rates. Each platform has its unique audience and preferences, so tailoring your content accordingly can yield substantial benefits. Here’s a guide to what types of content are currently proving most effective for LinkedIn, X (formerly Twitter),…
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Social Media Trends for 2024
Social media trends in 2024 have continued to evolve, reflecting the dynamic nature of digital communication and user preferences. In this blog post, we’ll explore the latest trends across major platforms including Facebook, Instagram, X (a new entrant in the social media landscape), LinkedIn, and TikTok. Facebook: A Shift to Private Communities In 2024, Facebook…
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Understanding the Lifespan of Your Social Media Posts
Social media platforms are dynamic landscapes where content lifespan plays a crucial role in your digital strategy. Understanding how long your posts remain relevant on Facebook, Instagram, LinkedIn, and TikTok can help you optimize your posting schedule and content strategy for maximum impact. Let’s dive into each platform’s unique environment to understand the lifespan of…
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A Sneak Peek: AI for Digital Marketing Guide
The continued growth and evolution of Artificial Intelligence is nothing to be taken lightly. In fact, in many respects, its sense of innovation and adaptation can be intimidating to the human mind. Whether advancements in healthcare, financial institutions, or our favorite, digital marketing, AI is something worthy of keeping up-to-date on. Nevertheless, it is a…
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The Least Expensive Way to Advertise: Social Media
Social media advertising has become an integral part of many businesses’ marketing strategies, and for good reason. With billions of users across various platforms, social media provides a vast audience for businesses to reach and engage with. In this blog post, we’ll take a look at the different social media platforms that offer advertising options…
Read MoreSo You’re Hearing About BeReal – We’re here to explain the latest social media craze
⚠️Time to BeReal. ⚠️: The notification popping up on almost every phone right now. Once per day, BeReal sends out a daily notification at a random time, prompting users to take a photo of themselves and their immediate surroundings within a two-minute window to “be real.” This new app was developed by Alexis Barreyat…
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TikTok Beginning to Look Out for Wellness of Users
It has become clear in the past few years that there are many negative effects of social media on mental health worldwide. The majority of people can identify this at some point in their lives as they notice how they compare to others on social media if they use it or feel inadequacy after use. …
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