Emerging Technology

Tips for Taking an Addictive Boomerang

A short, hypnotic video catches your attention as you scroll through your Instagram feed. It captures an action – a person jumping into a pile of leaves, a cat chasing a toy, or a spoon digging into an ice cream sundae – in a video that plays forward, then backward, over and over. Without even…

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Facebook ‘Watch’ to Offer New Ad Opportunities

This month, Facebook announced the launch of Watch, a new video tab that will feature dozens of original shows. “We hope Watch will be home to a wide range of shows — from reality to comedy to live sports. Some will be made by professional creators, and others from regular people in our community,” CEO…

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Voice AI & the Future of Brand Marketing

Alexa, how will marketers use voice search in the future?   Voice-assisted devices, powered by artificial intelligence, are gaining a strong foothold in households across the U.S. According to eMarketer, there are 45 million devices in use now, and that number will rise to 67 million by 2019. Google Home and Amazon Echo (famous for…

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Facebook to Launch Video Creator App This Year

Later this year, Facebook will launch a new app that will make it easier for influencers to create video content. They also announced that they would launch more video games for Facebook in which you can get elo boosting services from ElitistGaming. This dedicated video creation platform will be part of an update to Facebook…

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Virtual Reality & Augmented Reality: What You Need to Know

If new technology has taught us anything over the last few years, it’s that reality is not fixed. It’s adaptable, and it’s constantly surprising and delighting us. Both virtual reality (VR) and augmented reality (AR) are viewing experiences that allow us to explore new worlds. They’re areas of rapid growth in the tech space –…

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Creative Ways Brands Are Using Snapchat

  Snapchat is a social media platform that poses both challenges and possibilities for marketers. It’s not as straightforward or intuitive as other social networks, but its flexibility offers enormous creative freedom and storytelling opportunities for brands that can think outside the news feed.   Here are a few examples of brands that are doing…

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Facebook and Snapchat Focus on Augmented Reality

Facebook and Snapchat are continuously competing in the social media arena: for users, advertisers and features. Last week, both platforms announced new augmented reality tools that offer a preview of how users will soon use their devices to interact with the physical world around them. Last week at Facebook’s annual F8 developer conference, CEO Mark…

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An Overview of Snapchat Advertising

While Snapchat pioneered the ephemeral style of storytelling that is everywhere on social media right now, the app itself has a lot of staying power. Brands, enticed by the platform’s 150 million daily users, are integrating Snapchat into their marketing plans. But advertising on Snapchat is still relatively new territory (it’s only been available since…

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Facebook Video Ads: MP4 versus GIF

With over 50% growth in video views (Facebook Business), it’s quite apparent that video outperforms all other content on Facebook these days. Recognizing the premium placed on video, marketers have accordingly modified their content strategies, and adaptation of their digital ad strategies will surely follow soon. At MtoM, we have already switched our strategy from…

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How Chat & Messaging Apps Can Bolster Customer Service

How brands provide customer service is changing. For years, when consumers had questions or problems to address, their options were to pick up the phone or send an email. Now new tools, such as chat technology and messaging apps like Facebook Messenger, are offering retailers the opportunity to widen their scope of communication. Research from…

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