Video

Facebook ‘Watch’ to Offer New Ad Opportunities

This month, Facebook announced the launch of Watch, a new video tab that will feature dozens of original shows. “We hope Watch will be home to a wide range of shows — from reality to comedy to live sports. Some will be made by professional creators, and others from regular people in our community,” CEO…

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Influencer Infused Events

influencer events

Last week I was standing in a room full of excited influencers as they looked at a client’s products and sipped on signature cocktails. There was a buzz in the room and we were all having a great time. The group was hand selected by my team and included a variety of influencers that could…

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What’s With Video on Instagram?

All I talk about these days is video- GIFs, Boomerangs, live streaming, informational, funny, unexpected, social quality, 360 degree, and more. We are creating a ton of amazing videos for our clients and for ourselves and our organic reach and engagement is better than ever on Facebook. But what is happening on Instagram? Our strategists…

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5 Live Streaming Video Tips

Live streaming video is an excellent way to show off your brand’s expertise, build a stronger connection with your audience, and create highly engaging content. It’s one of our top three priorities for 2017 – and it’s only getting more affordable and accessible. Facebook is even expanding its monetization options for live streaming video, allowing…

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Why Facebook Live is Taking Over Livestreaming Video

First there was Meerkat. Then came Periscope. And then Facebook Live joined the mix – and has been gaining momentum ever since. Livestreaming video is still a recent addition to social media, but it’s already had a huge impact on the way we interact with brands, celebrities and even politicians online. Not convinced? Just take…

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How to Create a Great Social Media Video

Your audience is watching a lot of videos on social media every day. And if the numbers are any indication, this habit will only keep growing over time. On both Facebook and Snapchat, users watch an average 8 billion videos a day. Then there’s the popularity of Vine and YouTube, as well as native Twitter…

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360-Degree Video Takes Advertising into the Future

Have you ever wanted to feel what it’s like to run onto the field during a professional soccer match or to walk across the tallest man-made structure in the world? How would you like to share a cup of coffee with people from all over the world or take an instant tour of Walt Disney…

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4 Social Trends for 2016

social2016

Happy 2016, everyone! We’re thrilled to kick off a new year with a clean slate and fresh opportunities. While you’re mapping out your marketing strategies and goals for the next 12 months, here are a few social trends you should keep in mind to get the most out of your efforts. It’s all about video…

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