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Why Videos Are the Best Marketing Tool Right Now

When developing your online presence, you want to make sure your company stands out. So how do you capture the attention of your audience, send a clear message, and define who you are? Video is your best marketing tool right now. Let’s take a look at a few statistics to see why. The average internet…

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3 Common Problems in Influencer Marketing & How to Fix Them

Influencer marketing is an opportunity for your brand to connect with your audience in a relevant way. But whether you’re about to launch your first influencer campaign or you have dozens under your belt, you’re likely to run into these common problems. Here are a few strategies to solve them.  Not Enough Time The problem:…

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Memes: How they form and how to use them

We’ve all been there. Getting trapped in the explore page of Instagram or the continuous scroll through Facebook, moving past hundreds of photos and videos. We often see some of the same posts but with different captions each time. Most of these are memes — humorous images, videos, pieces of text, etc., that is copied…

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Facebook Makes Changes to Political Ads

Facebook announced plans in April to increase accountability for political content, saying in a statement, “We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from.” As part of this effort, Facebook launched a new ads transparency tool last week designed to prevent political…

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Virtual Influencers Can’t Replace Actual Human Connection

Lil Miquela is a bona fide Instagram celebrity. A model, activist and recording artist, she has more than a million followers, and partners with brands like Prada and Chanel. Vogue called her “Instagram’s latest It Girl.” The only thing is: she’s not a real person. Miquela is a virtual influencer, a CGI avatar that occupies…

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What You Need to Know from Facebook’s F8 Conference

Facebook’s annual F8 developer conference is a showcase for the company’s new products, upcoming changes and overall vision for the future. This year’s F8 conference, held May 1 and 2, seemed like business as usual – with splashy announcements and a keynote speech from CEO Mark Zuckerberg – despite Facebook’s recent high-profile privacy controversy. Here are…

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Tips for Creating Better Ads in Instagram Stories

It’s not just you. Instagram Stories are mesmerizing. They capture your attention and keep you entertained. In the first year of Instagram Stories (as of August 2017), the company reported that Stories helped users stay on the app longer and visit it more often. Instagram said users under 25 spend more than 32 minutes a…

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How Businesses Can Use the Instagram Graph API

Over the last year, Instagram has started gradually rolling out new features to help businesses manage their organic presence on the platform. Starting in July, businesses could access to view organic insights and moderate comments through the Instagram Graph API. And two weeks ago, Instagram released new features to the API, allowing businesses to schedule…

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Your 5 Step Guide to Creating a Great Instagram Story

1. Plan ahead. Like all great stories, plan a beginning, an end, and most importantly, stick to the plot! The beginning posts of your IG story must be attention grabbing for your audience. This is when you announce you’re about to tell an amazing story and create a screen tapping hook that yells, “Hey, something…

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How to Disclose Branded Content on Instagram

Influencer marketing on Instagram is a thriving business. Influencers partner with companies from all different industries to promote products and services through their posts. The problem is that many of these influencer marketing campaigns do not make it clear to followers that they are sponsored – violating the Endorsement Guides from the Federal Trade Commission.…

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