Advertising
The Least Expensive Way to Advertise: Social Media
Social media advertising has become an integral part of many businesses’ marketing strategies, and for good reason. With billions of users across various platforms, social media provides a vast audience for businesses to reach and engage with. In this blog post, we’ll take a look at the different social media platforms that offer advertising options…
Read MoreNews & Updates of The Week: NFTs on Instagram
This week we have a lot of exciting news. Instagram is aiming to the future and they want to bring NFTs on their platform. Initial testing for the NFT display started along with the integration of cryptocurrency. Soon you might be able to trade your bored apes on IG. We also have a secret recipe…
Read MoreNews & Updates of The Week: Meta Updates
Meta has big things coming. They started testing for a brand new full-screen main feed. Like what we see on reels. But now photos, carousels, and videos will all be full-screen. Meta is also partnering with Adobe and has put together a social media course. If you are interested in these topics and more, check…
Read MoreNews & Updates of The Week: TikTok News
If you want to stay updated with the latest news and updates on the digital and social media marketing world, we got something for you. MtoM will release weekly news and updates newsletter. Where you can find out the latest news, features, and trends. In this week’s update, we got the trending platform TikTok. They…
Read MoreWhy Videos Are the Best Marketing Tool Right Now
When developing your online presence, you want to make sure your company stands out. So how do you capture the attention of your audience, send a clear message, and define who you are? Video is your best marketing tool right now. Let’s take a look at a few statistics to see why. The average internet…
Read More3 Common Problems in Influencer Marketing & How to Fix Them
Influencer marketing is an opportunity for your brand to connect with your audience in a relevant way. But whether you’re about to launch your first influencer campaign or you have dozens under your belt, you’re likely to run into these common problems. Here are a few strategies to solve them. Not Enough Time The problem:…
Read MoreMemes: How they form and how to use them
We’ve all been there. Getting trapped in the explore page of Instagram or the continuous scroll through Facebook, moving past hundreds of photos and videos. We often see some of the same posts but with different captions each time. Most of these are memes — humorous images, videos, pieces of text, etc., that is copied…
Read MoreFacebook Makes Changes to Political Ads
Facebook announced plans in April to increase accountability for political content, saying in a statement, “We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from.” As part of this effort, Facebook launched a new ads transparency tool last week designed to prevent political…
Read MoreFacebook Tests an Influencer Marketing Search Tool
Facebook began its first big influencer marketing push in November 2017, when it launched the Facebook Creator app. The company positioned Facebook Creator as “a one stop shop to create and cross-post videos, go live with exclusive features, track your insights, and manage your messages — all in one place.” At the same time, it…
Read More3 Common Misconceptions about Influencer Marketing
Brands are continuing to see the value in influencer marketing. In Linquia’s State of Influencer Marketing 2018 survey, 86% of respondents said they used influencer marketing in 2017, and 92% of them found it effective. More than a third – 39% – of those surveyed planned to increase their budget for influencers in 2018. The…
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