Research
Choosing the Right Influencer
Social media influencers can be powerful catalysts of growth for your brand — if leveraged correctly. So what is an influencer? There are probably more formal definitions but in my mind, it’s simply someone on social media that is paid to promote the use of certain brands or products as a marketing campaign on behalf…
Read MoreSelf-Care & Tech Can Coexist
For people of all ages, from millennials to baby boomers, self-care is a hot topic of conversation. Browse any number of studies, magazine articles and online lists, and you’ll find tips for improving self-care. Often these strategies focus on unplugging from technology to boost health and wellness. But technology and self-care are not mutually exclusive.…
Read MoreInfluencer Marketing Lessons from New Research
Influencer Marketing Lessons from New Research 2016 has been a fruitful year for influencer marketing, and 2017 seems to be on track to continue this trajectory. According to recent research, many brands have made influencer marketing an integral and effective part of their overall marketing efforts, and other brands plan to follow suit in the…
Read MoreChange or Die: A Corporate Bulletin From Jacob Marley
In Charles Dickens’ beloved novella A Christmas Carol, the ghost Jacob Marley visits miserly Ebenezer Scrooge to warn him of his impending doom should he continue in his selfish, loveless ways. “ I am here tonight to warn you that you have yet a chance and hope of escaping my fate,” moaned Marley. For the…
Read MoreA Peek at ‘Big Data’:Target, Walmart, and Your Kids’ Christmas Wish-Lists
We hear a lot about ‘Big Data’ these days. With mountains of information about the lives and behaviors of consumers, voters, residents, activists, companies, etc., firms in virtually every industry can make shockingly accurate predictions about what we’ll spend money on this holiday season or how we’ll vote in 2016. Big data is the alchemy of…
Read MoreMillennial Moms Survey Results Are In
MtoM recently conducted a survey of over 250 Millennial Moms to learn more about their social media habits, online shopping tendencies, and how they select brands. The results are in and you can download them to learn more about how to communicate and market to this emerging demographic. [hs_action id=”2554″]
Read MoreM2Moms Conference
We are so excited to be presenting with TapInfluence at the M2Moms Conference in Chicago on October 23-24! We will be presenting our unique influencer marketing story and providing attendees with the results of our research on how social media influences moms’ buying decisions. We attended this conference last year and it was an amazing…
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