Research

Influencer Marketing Lessons from New Research

Influencer Marketing Lessons from New Research 2016 has been a fruitful year for influencer marketing, and 2017 seems to be on track to continue this trajectory. According to recent research, many brands have made influencer marketing an integral and effective part of their overall marketing efforts, and other brands plan to follow suit in the…

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Change or Die: A Corporate Bulletin From Jacob Marley

In Charles Dickens’ beloved novella A Christmas Carol, the ghost Jacob Marley visits miserly Ebenezer Scrooge to warn him of his impending doom should he continue in his selfish, loveless ways. “ I am here tonight to warn you that you have yet a chance and hope of escaping my fate,” moaned Marley. For the…

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Millennial Moms Survey Results Are In

MtoM recently conducted a survey of over 250 Millennial Moms to learn more about their social media habits, online shopping tendencies, and how they select brands. The results are in and you can download them to learn more about how to communicate and market to this emerging demographic. [hs_action id=”2554″]

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M2Moms Conference

We are so excited to be presenting with TapInfluence at the M2Moms Conference in Chicago on October 23-24! We will be presenting our unique influencer marketing story and providing attendees with the results of our research on how social media influences moms’ buying decisions. We attended this conference last year and it was an amazing…

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