CONNECT. INFLUENCE. ENGAGE.

Beyond incredible digital marketing by a team of humble folks.

MEET THE TIKTOK TOASTER- INFLUENCER CASE STUDY

We are a boutique digital marketing agency that works with clients big and small. From the home-based start-ups to Fortune 500 clients, it is our customer service and creative thinking they love. Our team helps your business connect, influence, and engage online.

LET'S TALK
social media

SOCIAL MEDIA

Social media management, content creation, social advertising

Digital Content

DIGITAL CONTENT

Videography, photography, graphics, animation, live streaming

influencer marketing

INFLUENCER MARKETING

Impactful, creative, and successful influencer marketing campaigns that drive real results

advertising

ADVERTISING

Pay per click and social advertising to maximize ROI and drive conversions

THE TEAM

Christine Wilson

Christine Wilson
Founder & CEO

Christine Wilson has spent more than 20 years working with thought leaders and industry influencers in information technology, entertainment, market research, and digital content. Her extensive marketing experience with the pioneer cable network Oxygen Media sparked her passion for marketing to women. Christine led the marketing and business development for Synacor and ContentNow, digital and content start-ups, as well as chaired the board of a 3000-member moms’ organization. In 2011 she started MtoM Consulting to assist businesses and brands in communicating with moms in the digital space. Over the past eleven years, MtoM has grown into a full-service digital agency focused on social media, content creation, digital advertising, and influencer marketing.

Christine received her undergraduate degree in Psychology in 1999 from the University of Virginia and resides in Arlington, VA with her husband and two boys. She enjoys visiting Cape Cod, drinking wine, and listening to audiobooks and podcasts.

BIO
nicole

Nicole Oakley
Senior Marketing Director

Nicole has two years of marketing and project management experience. Originally coming from a healthcare background, Nicole has learned the importance of cross-industry standards and how to take skills from other industries into project management.  

At MtoM, Nicole oversees several clients and acts as the day-to-day coordinator with respect to general questions, making sure projects are executed well and in a timely manner, and responding to any urgent matters. While MtoM’s client list varies, Nicole’s primary focus and specialty is working with clients in the cannabis & CBD industry, as well as influencer marketing.

Nicole received her undergraduate degree in Pre-Professional Exercise Science in 2018 from Appalachian State University, as well as her master's degree in Clinical Exercise Physiology in 2019. She is fluent in Spanish and had the unique experience of being in a Spanish immersion program from Kindergarten until graduating high school. She loves to cook and even spent a summer studying at the Institue of Culinary Education in NYC. You can often find her running or brewery hopping with her fiance and dog, Tucker.

BIO
courtney

Courtney Brewer
Marketing Director

Courtney Brewer has over four years of marketing and project management experience. Originally coming from a sales background, Courtney has learned the importance of managing the entire client lifecycle from start to finish all while ensuring positive customer service throughout.

At MtoM, Courtney oversees several clients and acts as the day-to-day coordinator with respect to general questions, making sure projects are executed well and in a timely manner, and responding to any urgent matters. While MtoM’s client list varies, Courtney’s primary focus and specialty is working with both small and large nonprofits.

Courtney received her undergraduate degree in Communications in 2016 from James Madison University. She was born in Atlanta, raised in a suburb outside of Boston, and currently resides in Adams Morgan in Washington, DC. She enjoys trying new restaurants and bars with her fiance and loves taking her dog, Hugo, for leisurely walks through her neighborhood park.

BIO
Dorothy Capasso Square

Dorothy Capasso
Marketing Director

With more than five years of experience in communications, Dorothy began her career in public relations by developing and implementing communications programs for pharmaceutical and other healthcare organizations. In this capacity, she worked to broaden awareness of clients’ key issues, bolster their reputations, and position them favorably among stakeholders. Through leadership opportunities in this space, she developed experience managing all aspects of the client lifecycle to ensure the achievement of client objectives. 

At MtoM, Dorothy provides strategic program development and day-to-day team leadership for clients across a range of industries. 

Dorothy received her undergraduate degree in Integrated Advertising and Corporate Communications in 2016 from James Madison University. A native of the Lower Hudson Valley region of New York, she spent several years residing in Washington DC’s Dupont Circle neighborhood and enjoys visiting friends there often. Passionate about veganism, Dorothy loves to create new recipes and spend time on the lake which her town is centered around in her free time.

BIO
Mike Boyd

Mike Boyd
Senior Advisor

Mike Boyd is a senior advisor to MtoM Consulting, as well as a co-founder and managing partner of Patina Content Studio. Prior to his role with MtoM Consulting, Mike held a variety of marketing positions with media companies, including C-SPAN, Discovery Channel, TLC and Oxygen. From 2000-2007, he served as SVP, Marketing & Communications for HGTV. During his tenure, HGTV realized its highest ratings and launched its highest-rated series in its history at that time. In addition, Mike served as President of the Board of Directors of Story District, a storytelling arts organization in Washington DC from 2001-2014.

Mike earned his Bachelor’s Degree in Journalism and Communications from Southern Nazarene University. After residing in Washington DC for more than two decades, Mike now lives in Knoxville, Tennessee, and enjoys travel, crossword puzzles, trying out new restaurants, and spending time with family and friends across the country.

BIO
kim

Kim Deering
Snr. Event Manager

BIO
Kylie

Kylie Reaman
Digital Strategist

Kylie Reaman is a Digital Strategist and has been working for MtoM Consulting for over two years. Since January 2020, she has successfully helped market a variety of different clients, including shopping centers, investment banks, and book authors. While she started her marketing career working for a small healthcare business, Kylie now spends most of her time collaborating with cannabis-related clients. Other areas of expertise include social media marketing and advertising, content creating, email marketing, and blogging. 

Kylie earned her Bachelor of Science degree in Communication Studies from Walden University in 2018. She currently resides in Delaware with her husband and daughter.

BIO
anna bertino

Anna Bertino
Senior Marketing Strategist

When she's not binge-watching The Bachelor or moonlighting as an amateur equestrienne, Anna is a MtoM Marketing Strategist. She is the primary copywriter for client-related blog posts, Instagram captions, newsletters, and everything in between.

Anna grew up in the Richmond, VA area, graduated from George Mason University, and recently moved to rural southwestern Virginia to live out her Appalachian dreams. She speaks German and Italian fluently, and due to her dual Italian citizenship, she has strong opinions about wine, cheese, and pasta. Her penchant for talking your ear off began the moment she acquired speech, and her love affair with all things language and literature remains ongoing.

BIO
lucas smith

Lucas Smith
Senior Creative Strategist

Lucas Smith is a Creative Strategist at MtoM specializing in the creation of graphic assets for both digital and print production. At MtoM, Lucas has helped clients by creating logos, flyers, banners, billboards, print/digital advertisements, social media posts, and more. Lucas graduated from George Mason University in 2021, receiving a Bachelor's degree in Marketing and a Minor in Graphic Design.

Raised in Herndon VA, Lucas continues to live in the Northern Virginia area he grew up in. He enjoys marching percussion, having participated in Winter Guard International (WGI) and Drum Corps International (DCI) as both a member and an educator.

BIO
john rudolph

John Rudolph
Digital Strategist

jensmay

Jen Smay
Digital Strategist

Jennifer Smay is a creative savant, professional beach bum, and taxi driver (and mom) to 4 kids. She holds a degree in Criminal Justice and spent several years in the justice and corrections field before turning to more creative pursuits.

Jen has spent the last several years learning photography and now applies this knowledge to her role at MtoM as a Digital Strategist. She's responsible for creating social content for multiple clients, and loves the outlet it allows her. Jen lives with her husband and children in Charleston, SC.

BIO
chloe

Chloe Fisher
Social Strategist

Melissa Morrison

Melissa Morrison
SEO Expert

As a marketing and SEO consultant, Melissa uses qualitative and quantitative, and online and offline data to put together the best strategy and tactics for clients. Melissa specializes in organic SEO - applying 30 years of marketing, advertising and consumer research experience to reach client’s ideal targets and drive conversions. Keyword research and site optimization are both art and science, the result being to create an ideal consumer experience while also meeting the needs of search engines. Melissa takes a holistic look at client’s complete online presence and outlines what is working and what to improve to generate more business.

Melissa earned her MBA in Marketing, Management, and International Business with a certificate in Quantitative Analysis from the University of Cincinnati in 1999. Since then, she once made five moves in five years across three continents to support her husband’s career while raising her daughter. She currently resides in Provence, France for now, but is looking forward to whatever comes next!

BIO
andrea

Andrea Fick
Digital Advertising

Andrea Fick is an internet marketing consultant who brings her creativity and problem-solving abilities together to help businesses achieve their marketing goals. She began consulting in 2016 and is a Meta Certified Media Buying Professional, Google Ads Certified, and a Google Partner.

When she is not working towards achieving results for her clients, you can find her cheering on her kids from the sidelines, volunteering at the local public schools or escaping into the mountains.

BIO
angela

Angela Parrotta
Creative Director

peterm

Peter McNally
Videographer

Peter McNally is the videographer for MtoM Consulting. He is a University of Hartford 2020 graduate, with a bachelor’s degree in Communications. Before MtoM, Peter worked as an assistant project manager for Kollins Communications from January 2018 - March 2020, and worked as a full-time project manager until November 2020. During his senior year of college, he started working as an on-air radio host for WWUH 91.3FM in February 2020 and continued to host and produce shows remotely until March 2021. Peter has always been passionate about video editing and began doing it professionally for Chop Sports Media during the summer of 2021. He joined MtoM in July 2021 and has thoroughly enjoyed being a part of the team, while learning about digital marketing and enhancing his skills as a videographer. 

Peter was born and raised in Ramsey, New Jersey, and is currently living in West Hartford, Connecticut. He is passionate about music and enjoys playing guitar in his free time. His other hobbies include traveling, skiing, watching sports, and going to concerts.

BIO
ava proehl

Ava Proehl
Intern

MTOM BLOG

Twitter Allows Cannabis Ads – What Does That Mean for the Marketing Industry?

By Christine Wilson | Mar 14, 2023
What’s the deal with marketing in the cannabis industry? With a new advertising policy shift, Twitter is rolling with the punches.  Recently,  Twitter announced a new policy allowing cannabis advertising on its platform. This is a significant move for the social media giant.,tThe cannabis industry has been growing rapidly in recent years, and social media…
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The Least Expensive Way to Advertise: Social Media

By Christine Wilson | Jan 9, 2023
Social media advertising has become an integral part of many businesses’ marketing strategies, and for good reason. With billions of users across various platforms, social media provides a vast audience for businesses to reach and engage with. In this blog post, we’ll take a look at the different social media platforms that offer advertising options…
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5 Reasons You Should Try Influencer Marketing

By Christine Wilson | Jan 3, 2023
Influencer marketing has quickly become a popular and effective way for businesses to reach their target audience. By partnering with influencers, businesses can tap into the influence and credibility that these individuals have built within their respective communities. This can be a powerful way to promote products, services, and brand messages to a highly engaged…
Read More →
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"Getting MtoM involved with LCE has been a game-changer.  My legacy, if I have one at LCE, will likely be that I brought Christine and her team in as our marketing strategist and implementer.  And I am mighty proud for that to be my legacy!"

Karen Coltrane, CEO Leadership Center for Excellence

"As always, you're helping to bring our storytelling to levels that we weren’t coming close to without you, so I’m incredibly grateful for your hard work. We’ve really hit our groove in managing events together. We’re getting short term value through IG stories, great images, and awesome little clips that you all are turning around basically in real-time, but we’re also getting long term value through these evergreen videos. Pulling all that off at the same time is no small feat, so my thanks to you and the team."

MtoM Client

"MtoM always makes me feel like I am their only client. Their work is fantastic and they take care of our business just like we are one of their big accounts."

Ellen Grealish, Founder/Partner FlexProfessionals