Why Videos Are the Best Marketing Tool Right Now
When developing your online presence, you want to make sure your company stands out. So how do you capture the attention of your audience, send a clear message, and define who you are? Video is your best marketing tool right now.
Let’s take a look at a few statistics to see why.
- The average internet user spends 88% more time on a website with video. (Source: Mist Media)
- Landing pages with video have up to 800% more conversion than the same page without a video. (Source: Orion21)
- An initial email with a video receives an increase click-through rate by 96%.
- According to Forbes, 59% of executives would rather watch video than read text.
- A minute of video is worth 1.8 million words. (Source: Forrester Research)
- With video the chances of getting a page one listing on Google increase 53 times. (Source: Forrester Research)
There are different types of videos that can help you achieve these statistics.
- Brand Documentary
Brand Documentary videos tell your company’s brand story. They show off your personality and provide a quick way to connect with your customers and audience. Brand Documentaries give you an opportunity to quickly showcase your company’s strengths.
Explainer videos, or “How-To” videos, show your audience “how to” use a product or service. These types of videos are best once your audience is curious about your product and is ready to learn how to use it. Keeping them simple is key. State the goal, show how your product achieves that goal, and show your audience the results.
Customers have access to more information about a product than ever before. With quick access at their fingertips, customers tend to wait longer to consult a salesperson about a product. Expert videos are often longer videos to supplement the online content. These customers who are in the research phase are more inclined to spend time on a longer, more descriptive video in order to determine if your product is right for them. Expert videos help build customer confidence and show how you stand out.
“Promo” videos are a great way to generate additional interest in your company’s important announcements and promote upcoming events, press releases and product launches. They provide new information and tell a story, capturing the attention of your audience. An effective promo video gives a clear introduction to what you want to promote while also kindling your audience’s curiosity.
Now that you understand the effects of videos and the different types, let us help you increase social engagement, improve your web presence, and connect with your target audience in a way your competitors don’t.
This month at MtoM, we are offering new customers the :30 business video of their choice for $500*. This offer is only available through the end of July. Follow this link to contact us and get started on your company video today!
*does not include animation. Local DC area shoot, 1 location
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