Marketing Strategies
Top Social Media Trends of 2018
At the beginning of every new year, smart marketers set priorities to focus on for the next 12 months. But – like all new year’s resolutions – sometimes these good intentions fall by the wayside before Q2 even begins. Take control of your social media strategy for 2018. With the new year already well underway, it’s…
Read MoreHow Businesses Can Use the Instagram Graph API
Over the last year, Instagram has started gradually rolling out new features to help businesses manage their organic presence on the platform. Starting in July, businesses could access to view organic insights and moderate comments through the Instagram Graph API. And two weeks ago, Instagram released new features to the API, allowing businesses to schedule…
Read MoreMtoM Launches New Women’s Lifestyle Brand
We are thrilled to announce the launch of our new venture: a women’s lifestyle maximization brand called and/life! The and/life app is now available on iPhone and Android – and without hyperbole, we can say that it will change your life in a lasting and positive way. What is and/life? MtoM is partnering with fitness…
Read MoreFacebook Update May Lead to a Rise in Influencer Marketing
Since Facebook announced the latest changes to its News Feed algorithm, industry reactions have been mixed – ranging from cautious optimism to full-scale panic. With this recent update, Facebook is concentrating on building more authentic connections and meaningful interactions within its audience. CEO Mark Zuckerberg said that news and branded content will show up less…
Read MoreWhat Brands Need to Know about Facebook’s News Feed Changes
Facebook is changing what you will see in your News Feed – but probably not in the way you expect. Instead of expanding its content offerings or advertising opportunities, Facebook is refocusing the News Feed to prioritize personal connections over content from publishers and marketers. In a January 12 post, Mark Zuckerberg wrote: We built Facebook…
Read MoreImprove Your Social Media Monitoring
Because of social media’s omnipresence, it’s never been easier for you to connect with your customers. At any moment, you can receive instant feedback on your new product or content, or you can listen in on conversations about your brand or industry. Of course, this constant stream of data from Instagram, Facebook, Twitter, Snapchat, YouTube…
Read MoreIs Snapchat’s Redesign a Smart Move?
Last week, Snapchat unveiled a redesign in what it hopes will be a successful move to combat stagnant growth and revenue. The new Snapchat design separates social content from media content, so that you see at the top of your feed is most relevant to your interests. In an opinion piece for Axios, Evan Spiegel,…
Read MoreBetter Engagement with Facebook’s Custom Audience Ad Options
When creating Facebook ad campaigns, you want to reach the right people, and engage them to achieve your brand’s objective. Facebook is continuously fine-tuning its ad targeting to make it more effective – and one option that offers helpful customization is Custom Audiences. What is a Custom Audience? A Custom Audience allows you to target…
Read MoreYour 5 Step Guide to Creating a Great Instagram Story
1. Plan ahead. Like all great stories, plan a beginning, an end, and most importantly, stick to the plot! The beginning posts of your IG story must be attention grabbing for your audience. This is when you announce you’re about to tell an amazing story and create a screen tapping hook that yells, “Hey, something…
Read More7 Sites with Free Stock Photos for Your Social Media or Blog
Beautiful photos enhance every part of your marketing strategy – from blog posts and social media graphics, to website slideshows and ad campaigns. But if you don’t have a huge photography budget, it can be a struggle to find high-quality images that fit your brand’s needs. You can search Creative Commons images hosted on Flickr…
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