Articles

Better Engagement with Facebook’s Custom Audience Ad Options

When creating Facebook ad campaigns, you want to reach the right people, and engage them to achieve your brand’s objective. Facebook is continuously fine-tuning its ad targeting to make it more effective – and one option that offers helpful customization is Custom Audiences. What is a Custom Audience? A Custom Audience allows you to target…

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Super Bowl Advertising: Is Snapchat the New TV?

The advertising buzz leading up to the Super Bowl is nothing new. Every year, we analyze the price tag for a 30-second spot during the game, pore over the list of brands purchasing ad time, and speculate on who the winners and losers will be. But traditional TV advertising is not the only option for…

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Social Media for Social Good: From Land O’Lakes to Lush

Land O’Lakes is on a mission to “delete hunger one photo at a time.” The brand’s new Delete to Feed campaign is partnering with Feeding America to raise awareness about hunger in the United States, and donate millions of meals to those in need. Land O’Lakes is harnessing the popularity of foodie content on Instagram…

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How Brands Can Benefit from Facebook Instant Articles

Facebook Instant Articles will become available to all publishers, no matter what size, starting April 12. Instant Articles is a feature that launched for a select number of well-known publishers last year – including BuzzFeed, the Atlantic and National Geographic. But this new change is a big one that brands should pay attention to; it…

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Is Whisper the New Secret Success in Advertising?

Whisper, an anonymous app that allows users to post thoughts on everything from relationships and fears to pop culture and humor, seems to be growing in popularity with not only users – but also with advertisers.  While its competitor, Secret, shut down in April after building 15 million users and $35 million in venture capital,…

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All You Need To Know: The New iPhone, iPad Pro And Apple TV

Apple CEO Tim Cook hosted the company’s annual Fall press event this week where he unveiled changes not to just one Apple product per the usual norm but improvements to several products including the iPhone, iPad and Apple TV. We love this recap from The Verge highlighting “The 10 Most Important Things From Apple’s iPhone…

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How Influencer Marketing Helped Capital One Boost Ad Recall by 16%

Instagram recently announced exciting developments in the digital advertising side of its business, including a new ad API and plans to roll out call-to-action buttons in the near future. Instagram ads have huge potential to connect brands with their audiences, especially millennials. And if Capital One’s “What’s in your wallet?” campaign is any indication, influencer…

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MtoM’s Celebrity & Athlete Influencer Marketing

Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…

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What’s New on Pinterest: From Buyable Pins to Video Ads

We love Pinterest because it gives us a virtual bulletin board to collect all of our future goals and desires: the healthy recipes we want to make, the stylish clothes we want to wear, the beautiful home we want to decorate. Pinterest boards are actually personalized wish lists, so they capture what users are drawn…

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5 Inspiring Highlights from Cannes Lions 2015

The annual Cannes Lions International Festival of Creativity brings together some of the most interesting and innovative minds from different industries – advertising and marketing agencies, social media and tech giants, business and entertainment personalities. While we didn’t get to hang out with the likes of Al Gore, Kim Kardashian and Ira Glass in the…

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