Because of social media’s omnipresence, it’s never been easier for you to connect with your customers. At any moment, you can receive instant feedback on your new product or content, or you can listen in on conversations about your brand or industry.
Of course, this constant stream of data from Instagram, Facebook, Twitter, Snapchat, YouTube and beyond has its pros and cons:
- When you manage it well, you have lively, meaningful interactions with your audience. You answer questions, solve problems and exchange witty banter. You hear what they like, what they dislike and what’s important to them – improving the customer experience and collecting valuable insights.
- When you manage it poorly, you get overwhelmed with the flow of information, or forget to tune in at all. You leave problems unresolved, or you miss out on opportunities to engage with your customers.
What you need is a set of reliable tools to filter out the nonsense, and keep track of the social conversations that matter most. Here are five platforms that will help you optimize this process.
5 Tools for Better Social Media Monitoring
Set up Google Alerts to track online mentions of your company or other relevant keywords. You’ll receive email notifications with results in real time, or as a daily or weekly digest. You can customize the settings of each alert to filter by language, region, and content type.
Hootsuite is a platform that allows you to schedule, monitor and analyze multiple social media accounts in one dashboard. Create streams for specific keywords, hashtags and locations to listen to what people are saying about your company and competitors. Marketing teams can share assignments, manage permissions and collaborate easily with multiple user accounts.
Digimind monitors keywords across news and social media, but its real value lies in its analysis of your brand’s online reputation. Use Digimind’s Top Reputation module to see what people are searching for on Google that relates to your brand and related topics – and if they feel positive, negative or neutral about the subject.
Mention offers features for both companies, and agencies managing multiple clients – including those focused on crisis management, competitive analysis, and brand monitoring. Create alerts for keywords across different social media platforms, and track the effectiveness of content campaigns.
Sprout Social is a social media management and monitoring platform with tools geared toward small businesses, agencies and larger enterprises. Generate a trends report to evaluate which keywords and hashtags your audience uses when interacting with your brand. Or use a sentiment analysis to determine the positive or negative emotions behind customers’ social media posts.
Want to improve your social media marketing strategy? Learn more about what MtoM offers.