Happy 2016, everyone!

We’re thrilled to kick off a new year with a clean slate and fresh opportunities. While you’re mapping out your marketing strategies and goals for the next 12 months, here are a few social trends you should keep in mind to get the most out of your efforts.

  • It’s all about video and visuals.

From livestreaming video apps like Periscope and Facebook Live to eye-catching infographics and photography – your audience wants to receive information and entertainment in the most visual way possible. This goes for all social channels, across mobile and web. Think of this growing trend as a way to connect with your customers in a more exciting and dynamic way.

  • Be natural.

Your audience can spot a traditional ad a mile away, and it makes them keep your brand at arm’s length. Look for ways to incorporate advertising more naturally into your content, including through influencer marketing and social ads.

  • Put your money where your mouth is.

To get returns from your social strategy, you will have to pay to play. Plan a budget for social advertising, and learn how to use it wisely – and you’ll reap the rewards.

Watch the video for more tips you can apply to your 2016 social strategy right away!

Find out how MtoM can boost your social reach this year

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