Social Media
News & Updates of The Week: Instagram Updates
We got some exciting Instagram updates coming. Soon you will be able to pin posts on the top of your profile. Instagram is pushing the testing for 90-second reels that will give you more room for better and longer content. Lastly, Meta has published a landing page guide with insightful information to help you create…
Read MoreNews & Updates of The Week: TikTok News
If you want to stay updated with the latest news and updates on the digital and social media marketing world, we got something for you. MtoM will release weekly news and updates newsletter. Where you can find out the latest news, features, and trends. In this week’s update, we got the trending platform TikTok. They…
Read MoreHow and why you should be increasing your followers on Instagram
If you have an Internet connection, you’ve probably noticed that Instagram has become pretty important in the daily lives of most folks. This is especially true if you’re involved with sales, marketing, or any other aspect of running a business. With over one billion active users on Instagram and more than 50% of revenue generated…
Read MoreChoosing the Right Influencer
Social media influencers can be powerful catalysts of growth for your brand — if leveraged correctly. So what is an influencer? There are probably more formal definitions but in my mind, it’s simply someone on social media that is paid to promote the use of certain brands or products as a marketing campaign on behalf…
Read MoreSocial Media Insights You Need to Know
We are always scanning the industry blogs and publications for updates that will have implications for our clients and for social media in general. There are quite a few updates that will have an impact on the content you create, the ads that you are running, and how you should post on each channel. Here…
Read MoreUpdated: Lifespan of a Social Media Post
In 2016 we posted a blog about the lifespan of a social media post and it has been shared hundreds of times. We thought it was time to update the data in case there were some major changes. After looking at our own client posts and some other more recent data from Visibility Planner, Queezly,…
Read MoreWhy Videos Are the Best Marketing Tool Right Now
When developing your online presence, you want to make sure your company stands out. So how do you capture the attention of your audience, send a clear message, and define who you are? Video is your best marketing tool right now. Let’s take a look at a few statistics to see why. The average internet…
Read More3 Common Problems in Influencer Marketing & How to Fix Them
Influencer marketing is an opportunity for your brand to connect with your audience in a relevant way. But whether you’re about to launch your first influencer campaign or you have dozens under your belt, you’re likely to run into these common problems. Here are a few strategies to solve them. Not Enough Time The problem:…
Read MoreMemes: How they form and how to use them
We’ve all been there. Getting trapped in the explore page of Instagram or the continuous scroll through Facebook, moving past hundreds of photos and videos. We often see some of the same posts but with different captions each time. Most of these are memes — humorous images, videos, pieces of text, etc., that is copied…
Read MoreFacebook Makes Changes to Political Ads
Facebook announced plans in April to increase accountability for political content, saying in a statement, “We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from.” As part of this effort, Facebook launched a new ads transparency tool last week designed to prevent political…
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