branding
How and why you should be increasing your followers on Instagram
If you have an Internet connection, you’ve probably noticed that Instagram has become pretty important in the daily lives of most folks. This is especially true if you’re involved with sales, marketing, or any other aspect of running a business. With over one billion active users on Instagram and more than 50% of revenue generated…
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Why Videos Are the Best Marketing Tool Right Now
When developing your online presence, you want to make sure your company stands out. So how do you capture the attention of your audience, send a clear message, and define who you are? Video is your best marketing tool right now. Let’s take a look at a few statistics to see why. The average internet…
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3 Common Problems in Influencer Marketing & How to Fix Them
Influencer marketing is an opportunity for your brand to connect with your audience in a relevant way. But whether you’re about to launch your first influencer campaign or you have dozens under your belt, you’re likely to run into these common problems. Here are a few strategies to solve them. Not Enough Time The problem:…
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Memes: How they form and how to use them
We’ve all been there. Getting trapped in the explore page of Instagram or the continuous scroll through Facebook, moving past hundreds of photos and videos. We often see some of the same posts but with different captions each time. Most of these are memes — humorous images, videos, pieces of text, etc., that is copied…
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Facebook Tests an Influencer Marketing Search Tool
Facebook began its first big influencer marketing push in November 2017, when it launched the Facebook Creator app. The company positioned Facebook Creator as “a one stop shop to create and cross-post videos, go live with exclusive features, track your insights, and manage your messages — all in one place.” At the same time, it…
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Tips for Creating Better Ads in Instagram Stories
It’s not just you. Instagram Stories are mesmerizing. They capture your attention and keep you entertained. In the first year of Instagram Stories (as of August 2017), the company reported that Stories helped users stay on the app longer and visit it more often. Instagram said users under 25 spend more than 32 minutes a…
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Facebook is Launching New Privacy Tools & Controls
The words “Facebook” and “privacy” are fairly loaded at the moment. The company has battled weeks of bad press and user outrage after the revelation that the data of millions of users may have been inappropriately shared with Cambridge Analytica, a political consulting firm linked to the Trump campaign. And this Wednesday, Facebook amended its…
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What Brands Need to Know about Facebook’s News Feed Changes
Facebook is changing what you will see in your News Feed – but probably not in the way you expect. Instead of expanding its content offerings or advertising opportunities, Facebook is refocusing the News Feed to prioritize personal connections over content from publishers and marketers. In a January 12 post, Mark Zuckerberg wrote: We built Facebook…
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Are You Looking at the Influencer Marketing Long Game?
Most savvy marketers don’t need to be sold on the value of influencer marketing. The evidence is all around us, as brands of every size partner with influencers to connect with their audiences. But though more brands each year are maintaining or expanding their investment in influencer marketing, many are still not making a significant,…
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What Marketers Should Know About Generation Z
The first generation of true digital natives is growing up – and marketers are paying attention to their priorities and habits. People in Generation Z – born after 2000, following millennials – are unique in that they have never known a time before technologies such as smartphones, social media platforms and streaming media services. And…
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