Posts Tagged ‘marketing’
3 Common Problems in Influencer Marketing & How to Fix Them
Influencer marketing is an opportunity for your brand to connect with your audience in a relevant way. But whether you’re about to launch your first influencer campaign or you have dozens under your belt, you’re likely to run into these common problems. Here are a few strategies to solve them. Not Enough Time The problem:…
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Memes: How they form and how to use them
We’ve all been there. Getting trapped in the explore page of Instagram or the continuous scroll through Facebook, moving past hundreds of photos and videos. We often see some of the same posts but with different captions each time. Most of these are memes — humorous images, videos, pieces of text, etc., that is copied…
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The Benefits of a Long-Term Influencer Collaboration
In an online environment that prioritizes quick results and instant gratification, there is something to be said for slowing down and taking the long view of your influencer marketing strategy. Brands have substantially increased their partnerships with influencers over the last few years. According to Linquia’s State of Influencer Marketing 2018 survey, 86% of marketers…
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How Businesses Can Use the Instagram Graph API
Over the last year, Instagram has started gradually rolling out new features to help businesses manage their organic presence on the platform. Starting in July, businesses could access to view organic insights and moderate comments through the Instagram Graph API. And two weeks ago, Instagram released new features to the API, allowing businesses to schedule…
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MtoM Launches New Women’s Lifestyle Brand
We are thrilled to announce the launch of our new venture: a women’s lifestyle maximization brand called and/life! The and/life app is now available on iPhone and Android – and without hyperbole, we can say that it will change your life in a lasting and positive way. What is and/life? MtoM is partnering with fitness…
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Your 5 Step Guide to Creating a Great Instagram Story
1. Plan ahead. Like all great stories, plan a beginning, an end, and most importantly, stick to the plot! The beginning posts of your IG story must be attention grabbing for your audience. This is when you announce you’re about to tell an amazing story and create a screen tapping hook that yells, “Hey, something…
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Is Snap Map More Helpful or Invasive?
Snapchat released its Snap Map feature in June, which allows users to submit Snaps to a public collection called Our Story. According to Snapchat, the value of the new function is being able to view Snaps from around the world, “including sporting events, celebrations, breaking news, and more.” A color-coded heatmap shows popular locations; blue…
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Are You Looking at the Influencer Marketing Long Game?
Most savvy marketers don’t need to be sold on the value of influencer marketing. The evidence is all around us, as brands of every size partner with influencers to connect with their audiences. But though more brands each year are maintaining or expanding their investment in influencer marketing, many are still not making a significant,…
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What Marketers Should Know About Generation Z
The first generation of true digital natives is growing up – and marketers are paying attention to their priorities and habits. People in Generation Z – born after 2000, following millennials – are unique in that they have never known a time before technologies such as smartphones, social media platforms and streaming media services. And…
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Influencer Infused Events
Last week I was standing in a room full of excited influencers as they looked at a client’s products and sipped on signature cocktails. There was a buzz in the room and we were all having a great time. The group was hand selected by my team and included a variety of influencers that could…
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