Posts Tagged ‘marketing’
A Happy New Year for Marketers: “Promoted Pins” goes live on Pinterest
Here’s some exciting news for marketers: Pinterest—the social media behemoth and online tool “for discovering things you love and doing those things in real life”—has announced that it will start selling ads in the form of Promoted Pins beginning this Thursday, Jan. 1. The decision comes at the end of a successful test run for…
Read MoreYouTube Anoints Its Top 10 Video Ads of 2014
YouTube has released its list of Top 10 ads of 2014—revealing how significantly the business of online advertising has changed in just the last two years. Digital marketing execs, take note: In 2012, the first year YouTube posted a “Leaderboard” listing the most watched video ads, the spots that ranked highest were mainly TV ads,…
Read MoreMobile Engagement, Proximity Messaging, and More: Future Trends in Digital Marketing
Attention digital marketers: As you contemplate your company’s marketing strategies for the coming year and beyond, be sure to read Forbes contributor Sujan Patel’s six predictions for 2015. Patel formulated this roundup after consulting with 20 seasoned marketing experts about the changing digital marketing landscape, and quotes from them liberally throughout. Here are the highlights…
Read MoreAdWeek reports: Marketers are ditching Facebook in favor of microsites
Here’s an interesting development we read about in AdWeek: more and more digital marketers have started using Facebook as an entry point for engaging their target audiences rather than a host for branded content. Why? Facebook’s own algorithms dictate what pops up in a user’s News Feed, so marketers can’t predict whether, when or how their carefully crafted messages are…
Read MoreSocial Media Marketing: The Next Generation
Are you keeping up with the times? Chances are, if you’re a marketer, you’re still living in the dark ages (say, 2011) when it comes to how you use social media metrics to help guide your marketing decisions, writes Pernille Bruun-Jens in a recent piece for AdWeek. According to the CMO Council’s State of Marketing 2014…
Read MoreA Peek at ‘Big Data’:Target, Walmart, and Your Kids’ Christmas Wish-Lists
We hear a lot about ‘Big Data’ these days. With mountains of information about the lives and behaviors of consumers, voters, residents, activists, companies, etc., firms in virtually every industry can make shockingly accurate predictions about what we’ll spend money on this holiday season or how we’ll vote in 2016. Big data is the alchemy of…
Read MoreNew on Twitter: A “Buy” Button That Supports Instant Sales
Twitter launched an exciting new tool for digital marketers this week: a new “buy” button that allows users to make purchases straight from a tweet. Billions of dollars in online sales are already generated via social media, but this is a more integrated approach. By embedding the new tool directly in the tweet, customers can…
Read MoreHow Marketers Can Understand Millennials: Dump the Stereotypes
While perusing MediaBistro earlier today (one of my go-to sites that’s always full of useful and helpful information,) I came across an interesting article: First Step For Marketers to Understand Millennials: Dump the Stereotypes. This headline stuck out to me because defaulting to stereotypes can happen so easily when a demo isn’t understood. But it isn’t…
Read MoreApril Fools Day 2014
Last year, we saw quite a few marketers take advantage of April Fools’ Day to appeal to customers’ sense of humor with promotional pranks. Social media has been driving the trend over the past several years because it allows brands to rapidly and inexpensively amplify messages. For example, FreshDirect used social media to introduce a…
Read MoreAre You Doing Influencer Marketing All Wrong?
MtoM and TapInfluence are hosting a free webinar on November 14th at 11am MT (1pm ET) and we hope you will attend!
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