Posts Tagged ‘marketing’
We Need Social Media Metrics – But How Do We Measure Them?
We marketers love our data. Detailed metrics give us insight into our audience and the true influence of our marketing efforts. For social media marketing campaigns, tracking metrics is essential; but this process has become increasingly difficult in a complex digital landscape. An AdWeek article this month outlined the challenges brands face when trying to…
Read MoreTips for Planning a Holiday Influencer Campaign
As the holidays approach, it is an opportune time to work with influencers to achieve a specific goal for your brand. Here are a few tips for engaging your audience through a successful holiday influencer campaign! Set the timeline. Timing is everything with a holiday-themed campaign. You want to allow enough time for your team…
Read MoreWhy You Should Use Cinemagraphs in Facebook Ads
Not quite a photo, not quite a video, a cinemagraph is a captivating way to tell a story and bring your Facebook advertising to life. What is a Cinemagraph? To call a cinemagraph a GIF would be doing it a disservice, though it does refine the same fundamental idea. It layers a short, infinitely looping…
Read MoreMtoM Consulting Founder and CEO Chosen for 40 Under 40 Annual Nomination
The Leadership Center for Excellence continues their 3rd annual 40 Under 40 event in Fall 2016 by nominating a group of emerging leaders in their perspective fields. The Leadership Center, previously known as Leadership Arlington, strives to ‘enlighten, inspire, and connect leaders’. The 40 Under 40 event selects men and women who have been registered…
Read MoreInfographics on Social Media: Why They Work & How to Create Them
Infographics provide a valuable way to connect with your audience on social media. We’re all drawn to colorful, attractive visuals, and this is never more true than on social media. Infographics catch your audience’s attention amid all the other distractions. When done well, they engage followers’ interest in a topic, showcase your brand’s expertise, and…
Read MoreWhy Influencer Marketing is the Best Investment You Can Make
You only have so many marketing dollars to spend every year (unless you’re among the lucky few who have a blank check to work with). And you’re constantly having to prioritize where to use that budget to get the most bang for your buck. It’s a struggle when you’re not sure which efforts will lead…
Read MoreSocial Media Round-up: What’s New for Brands
It’s been a busy couple weeks in social media land. Here are a few social media marketing stories you might have missed. Facebook Facebook Live Will Rank Higher in News Feed Since its launch in December 2015, Facebook Live has been growing in popularity. It’s open to all verified Pages and public figures using Mentions,…
Read MoreHow Influencer Marketing Helped Capital One Boost Ad Recall by 16%
Instagram recently announced exciting developments in the digital advertising side of its business, including a new ad API and plans to roll out call-to-action buttons in the near future. Instagram ads have huge potential to connect brands with their audiences, especially millennials. And if Capital One’s “What’s in your wallet?” campaign is any indication, influencer…
Read MoreGoogle’s new “mobile friendly” label raises stakes for brands
Businesses catering to mobile users is nothing new, but now that Google is evaluating websites for their mobile friendliness, the stakes are a lot higher. In a recent post for Entrepreneur, Henry Kim, Co-Founder and President of Symphony Commerce, gets to the heart of the matter: “With 2 billion smartphone or tablet users expected to…
Read MoreWe Need More Ads!
That was the chant a few dozen hollered as I hastily ran from seminar to seminar during Advertising Week 2014. Though the conference was several months ago, I’m still cycling through what I learned both in and out of the discussions. The first morning, filled with events, people, fresh coffee, and delicious New York bagels, held more…
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