Public Relations
To Press Release or Not to Press Release, That is the Question
PR has changed so much since my first job nearly 15 years ago. We used to write press releases to announce big news, put it on the wire and then fax (yes, fax!) it to news desks and editors. We’d then call (never email) to make sure they received it, and see if it was…
Read MoreClient Profile – Appleseed Lane
We are so excited to be working with Appleseed Lane, a subscription box service that delivers hands-on, STEM-themed projects for children to your door each month. We know that STEM (Science, Technology, Engineering, Math) education is the future for our children, given the technological age that we live in, and our mission is to show moms that STEM…
Read More5 Ways to Prepare for a Media Interview
A media interview is an excellent opportunity to communicate information about your company. Keep in mind, however, that the job of the media is report news and tell a balanced story, not to promote your product, so it’s important to prepare a game plan and learn how to take control of the interview and integrate…
Read MoreHow PR and Influencer Marketing Can Mix
There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…
Read MoreHow PR and Influencer Marketing Can Mix
There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…
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