3 Common Problems in Influencer Marketing & How to Fix Them
Influencer marketing is an opportunity for your brand to connect with your audience in a relevant way. But whether you’re about to launch your first influencer campaign or you have dozens under your belt, you’re likely to run into these common problems. Here are a few strategies to solve them. Not Enough Time The problem:…
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Facebook Makes Changes to Political Ads
Facebook announced plans in April to increase accountability for political content, saying in a statement, “We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from.” As part of this effort, Facebook launched a new ads transparency tool last week designed to prevent political…
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Facebook Tests an Influencer Marketing Search Tool
Facebook began its first big influencer marketing push in November 2017, when it launched the Facebook Creator app. The company positioned Facebook Creator as “a one stop shop to create and cross-post videos, go live with exclusive features, track your insights, and manage your messages — all in one place.” At the same time, it…
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What You Need to Know from Facebook’s F8 Conference
Facebook’s annual F8 developer conference is a showcase for the company’s new products, upcoming changes and overall vision for the future. This year’s F8 conference, held May 1 and 2, seemed like business as usual – with splashy announcements and a keynote speech from CEO Mark Zuckerberg – despite Facebook’s recent high-profile privacy controversy. Here are…
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Tips for Creating Better Ads in Instagram Stories
It’s not just you. Instagram Stories are mesmerizing. They capture your attention and keep you entertained. In the first year of Instagram Stories (as of August 2017), the company reported that Stories helped users stay on the app longer and visit it more often. Instagram said users under 25 spend more than 32 minutes a…
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Facebook is Launching New Privacy Tools & Controls
The words “Facebook” and “privacy” are fairly loaded at the moment. The company has battled weeks of bad press and user outrage after the revelation that the data of millions of users may have been inappropriately shared with Cambridge Analytica, a political consulting firm linked to the Trump campaign. And this Wednesday, Facebook amended its…
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Facebook News Roundup
Facebook has been in the news a lot in recent weeks – and not just for its latest product releases. Here’s a brief roundup of what’s going on with the world’s most influential social network. Private Data & Politics Facebook is facing a major crisis in the wake of revelations that Cambridge Analytica, a London-based…
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Hit Hard by Facebook Algorithm Changes, LittleThings Shuts Down
LittleThings, a 4-year-old content website focused on producing original videos and positive stories, closed its doors at the end of February. The popular site – which at its peak had 58 million unique visitors – depended heavily on Facebook traffic for distribution. After Facebook’s January announcement that it would be changing its News Feed algorithm…
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How Businesses Can Use the Instagram Graph API
Over the last year, Instagram has started gradually rolling out new features to help businesses manage their organic presence on the platform. Starting in July, businesses could access to view organic insights and moderate comments through the Instagram Graph API. And two weeks ago, Instagram released new features to the API, allowing businesses to schedule…
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What Brands Need to Know about Facebook’s News Feed Changes
Facebook is changing what you will see in your News Feed – but probably not in the way you expect. Instead of expanding its content offerings or advertising opportunities, Facebook is refocusing the News Feed to prioritize personal connections over content from publishers and marketers. In a January 12 post, Mark Zuckerberg wrote: We built Facebook…
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