Advertising
The Power of Social Commerce
It’s no surprise that online shopping has overtaken the retail industry. There are over 2.6 billion online buyers (33% of the world’s total population), and the number of people shopping online is only increasing (Mosby, 2024). This creates room for opportunity, especially when you throw social media into the mix. Social media has been used…
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Meta’s New Guide to Facebook Ad Manager: 5 Tips for Getting the Most Out of Your Campaigns
Meta recently released a new guide to Facebook Ad Manager, which provides businesses with tips on how to get the most out of their campaigns. The guide covers a wide range of topics including ad creation, targeting, and measurement. Important Tips To Pull From the Meta Guide: Prepare your ads a few days before you…
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Predictive Analysis: Revolutionizing Ad Targeting in the Digital Age
In today’s digital era businesses are not only benefitting from technological advancements but also experiencing a significant shift in their operational approaches. At the forefront of this transformation is predictive analysis—an advanced analytics technique powered by artificial intelligence (AI) and machine learning (ML). Predictive analysis empowers businesses to foresee future consumer outcomes. Thereby shaping their…
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The Least Expensive Way to Advertise: Social Media
Social media advertising has become an integral part of many businesses’ marketing strategies, and for good reason. With billions of users across various platforms, social media provides a vast audience for businesses to reach and engage with. In this blog post, we’ll take a look at the different social media platforms that offer advertising options…
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News & Updates of The Week: NFTs on Instagram
This week we have a lot of exciting news. Instagram is aiming to the future and they want to bring NFTs on their platform. Initial testing for the NFT display started along with the integration of cryptocurrency. Soon you might be able to trade your bored apes on IG. We also have a secret recipe…
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News & Updates of The Week: Meta Updates
Meta has big things coming. They started testing for a brand new full-screen main feed. Like what we see on reels. But now photos, carousels, and videos will all be full-screen. Meta is also partnering with Adobe and has put together a social media course. If you are interested in these topics and more, check…
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News & Updates of The Week: TikTok News
If you want to stay updated with the latest news and updates on the digital and social media marketing world, we got something for you. MtoM will release weekly news and updates newsletter. Where you can find out the latest news, features, and trends. In this week’s update, we got the trending platform TikTok. They…
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Why Videos Are the Best Marketing Tool Right Now
When developing your online presence, you want to make sure your company stands out. So how do you capture the attention of your audience, send a clear message, and define who you are? Video is your best marketing tool right now. Let’s take a look at a few statistics to see why. The average internet…
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3 Common Problems in Influencer Marketing & How to Fix Them
Influencer marketing is an opportunity for your brand to connect with your audience in a relevant way. But whether you’re about to launch your first influencer campaign or you have dozens under your belt, you’re likely to run into these common problems. Here are a few strategies to solve them. Not Enough Time The problem:…
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Memes: How they form and how to use them
We’ve all been there. Getting trapped in the explore page of Instagram or the continuous scroll through Facebook, moving past hundreds of photos and videos. We often see some of the same posts but with different captions each time. Most of these are memes — humorous images, videos, pieces of text, etc., that is copied…
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