Advertising

Facebook Video Ads: MP4 versus GIF

With over 50% growth in video views (Facebook Business), it’s quite apparent that video outperforms all other content on Facebook these days. Recognizing the premium placed on video, marketers have accordingly modified their content strategies, and adaptation of their digital ad strategies will surely follow soon. At MtoM, we have already switched our strategy from…

Read More

Snapchat Partners Will Target Ads Based on Offline Behavior

Snapchat users may soon notice a more personalized touch to the ads they see. Snap Inc., the parent company of Snapchat, has been aggressively expanding its advertising offerings over the course of the last year. From high-dollar NFL packages, to interactive movie and TV Snapcodes, the company has been creative in testing new ways to…

Read More

Super Bowl Advertising: Is Snapchat the New TV?

The advertising buzz leading up to the Super Bowl is nothing new. Every year, we analyze the price tag for a 30-second spot during the game, pore over the list of brands purchasing ad time, and speculate on who the winners and losers will be. But traditional TV advertising is not the only option for…

Read More

How Can You Track Effectiveness in Social Media?

Everything you do for your business on Facebook – whether it’s a post or an ad campaign – serves a purpose in your overall marketing strategy. And it’s important to track the impact of each of these actions to measure how many people you reached, how they engaged with your content, and what calls to…

Read More

FTC Cheat Sheet

As sponsored influencer content becomes a more mainstream marketing strategy, the Federal Trade Commission (FTC) has ramped up enforcement of their rules regarding sponsorship disclosure. We’ve compiled a quick overview of those FTC guidelines so that your marketing remains compliant. While the significant value that sponsored content could bring your brand is attractive and exciting,…

Read More

How Brands Are Engaging Audiences with Snapcodes

No one can accuse Snapchat of being complacent. This past year, the company has been on a roll releasing new features, and amping up its efforts to engage both users and brands. And Snapchat isn’t satisfied with interactions remaining within the app; it’s crossing digital barriers to bring branded campaigns to users in the “real…

Read More

We Need Social Media Metrics – But How Do We Measure Them?

We marketers love our data. Detailed metrics give us insight into our audience and the true influence of our marketing efforts. For social media marketing campaigns, tracking metrics is essential; but this process has become increasingly difficult in a complex digital landscape. An AdWeek article this month outlined the challenges brands face when trying to…

Read More

Tips for Planning a Holiday Influencer Campaign

As the holidays approach, it is an opportune time to work with influencers to achieve a specific goal for your brand. Here are a few tips for engaging your audience through a successful holiday influencer campaign! Set the timeline. Timing is everything with a holiday-themed campaign. You want to allow enough time for your team…

Read More

Why You Should Use Cinemagraphs in Facebook Ads

Not quite a photo, not quite a video, a cinemagraph is a captivating way to tell a story and bring your Facebook advertising to life. What is a Cinemagraph? To call a cinemagraph a GIF would be doing it a disservice, though it does refine the same fundamental idea. It layers a short, infinitely looping…

Read More