Posts by Christine Wilson

Updated: Lifespan of a Social Media Post

In 2016 we posted a blog about the lifespan of a social media post and it has been shared hundreds of times. We thought it was time to update the data in case there were some major changes. After looking at our own client posts and some other more recent data from Visibility Planner, Queezly,…

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Your 5 Step Guide to Creating a Great Instagram Story

1. Plan ahead. Like all great stories, plan a beginning, an end, and most importantly, stick to the plot! The beginning posts of your IG story must be attention grabbing for your audience. This is when you announce you’re about to tell an amazing story and create a screen tapping hook that yells, “Hey, something…

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Influencer Infused Events

influencer events

Last week I was standing in a room full of excited influencers as they looked at a client’s products and sipped on signature cocktails. There was a buzz in the room and we were all having a great time. The group was hand selected by my team and included a variety of influencers that could…

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What’s With Video on Instagram?

All I talk about these days is video- GIFs, Boomerangs, live streaming, informational, funny, unexpected, social quality, 360 degree, and more. We are creating a ton of amazing videos for our clients and for ourselves and our organic reach and engagement is better than ever on Facebook. But what is happening on Instagram? Our strategists…

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#ADayWithoutAWoman

#ADayWithoutAWoman is for women and their supporters to fight for equity and gender equality. Women are being encouraged to not participate in paid or unpaid work today, March 8th. This International Women’s Day, join MtoM Consulting as we offer our employees the opportunity to participate in a #DayWithoutAWoman without having to take a vacation day!…

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MtoM’s Top Initiatives for 2017: #3 Virtual Reality

It’s a brand new year, and we are looking forward to what’s on the horizon for MtoM and our clients. We have defined three initiatives that will be at the center of all our work in 2017: user-generated content, live streaming video and virtual reality. We’re confident that these three areas will be pivotal for…

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MtoM’s Top Initiatives for 2017: #2 Live Streaming

As we kick off 2017 here at MtoM, we’re taking some time to reflect on our predictions and goals. We have defined three 2017 initiative that will shape our work for the next year: user-generated content, live streaming video and virtual reality. We’re exploring each topic in detail in a three-part blog series; check out…

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MtoM’s Top Initiatives for 2017: #1 User-Generated Content

2017 is already off and running, and we are thrilled about what the new year holds for MtoM. We have defined three main initiatives that we will be incorporating into everything we do in 2017: user-generated content, livestreaming video and immersive content for virtual reality. After tracking past data and looking ahead to developing trends,…

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