Posts by Christine Wilson
The Best Content Types for High Engagement Across LinkedIn, X, Facebook, & Instagram
In the ever-evolving landscape of social media, knowing what type of content to post can dramatically influence your engagement rates. Each platform has its unique audience and preferences, so tailoring your content accordingly can yield substantial benefits. Here’s a guide to what types of content are currently proving most effective for LinkedIn, X (formerly Twitter),…
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Social Media Trends for 2024
Social media trends in 2024 have continued to evolve, reflecting the dynamic nature of digital communication and user preferences. In this blog post, we’ll explore the latest trends across major platforms including Facebook, Instagram, X (a new entrant in the social media landscape), LinkedIn, and TikTok. Facebook: A Shift to Private Communities In 2024, Facebook…
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Understanding the Lifespan of Your Social Media Posts
Social media platforms are dynamic landscapes where content lifespan plays a crucial role in your digital strategy. Understanding how long your posts remain relevant on Facebook, Instagram, LinkedIn, and TikTok can help you optimize your posting schedule and content strategy for maximum impact. Let’s dive into each platform’s unique environment to understand the lifespan of…
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Best Practices for Business Blog Writing: A Comprehensive Guide
In today’s digital landscape, maintaining a blog on your business website isn’t just a good idea—it’s essential. A well-crafted blog serves as a cornerstone of your online marketing strategy, helping to boost SEO, establish thought leadership, and connect with your audience in meaningful ways. But let’s face it: not all blogs are created equal. How…
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The Dawn of Threads: How Instagram’s New App Redefines Social Media Interaction
It’s not often that a new app bursts onto the social media scene and immediately makes waves, but Instagram’s new standalone app, Threads, has done exactly that. As reported by The New York Times on July 5th, 2023, Instagram’s parent company Meta has just introduced a potential game-changer to the social media ecosystem. This blog…
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Trying copy.ai for Marketing Copywriting
Copy.ai is a powerful AI-powered platform that allows you to write content on your website or blog in minutes. It uses an advanced natural language processing engine that understands the context of what you’re writing and suggests keywords and phrases accordingly — helping you create viral content, optimize SEO and increase sales. What is copy.ai?…
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Instagram Algorithm Tips for 2023
Heads up, marketers – Instagram’s algorithm priorities are shifting once again. With more than a billion users worldwide, the platform has become an essential tool for businesses and influencers to reach their audiences. To stay relevant, Instagram is always making changes to its algorithm, and here are the key priorities for 2023: Don’t use an…
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From Pixels to People: How AI Headshots Are Changing the Game
Are studio headshots with a professional photographer a thing of the past? Artificial intelligence has rapidly advanced in recent years, and one of the exciting applications of this technology is generating professional headshots using AI algorithms. The phenomenon has recently taken the internet by storm, and the concept itself is simple – upload a photo…
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Twitter Allows Cannabis Ads – What Does That Mean for the Marketing Industry?
What’s the deal with marketing in the cannabis industry? With a new advertising policy shift, Twitter is rolling with the punches. Recently, Twitter announced a new policy allowing cannabis advertising on its platform. This is a significant move for the social media giant.,tThe cannabis industry has been growing rapidly in recent years, and social media…
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The Least Expensive Way to Advertise: Social Media
Social media advertising has become an integral part of many businesses’ marketing strategies, and for good reason. With billions of users across various platforms, social media provides a vast audience for businesses to reach and engage with. In this blog post, we’ll take a look at the different social media platforms that offer advertising options…
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