Virtual Events are Here to Stay

We’ve all experienced our fair share of virtual events in the past 12 months. Some have been fantastic and others have made us want to shut our laptops for good. MtoM has worked with a variety of clients this year to execute some incredibly engaging and innovative virtual events. Here are 5 ways to make…

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Social Media Insights You Need to Know

We are always scanning the industry blogs and publications for updates that will have implications for our clients and for social media in general. There are quite a few updates that will have an impact on the content you create, the ads that you are running, and how you should post on each channel. Here…

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Updated: Lifespan of a Social Media Post

In 2016 we posted a blog about the lifespan of a social media post and it has been shared hundreds of times. We thought it was time to update the data in case there were some major changes. After looking at our own client posts and some other more recent data from Visibility Planner, Queezly,…

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2018 Blooper Reel

It might be hard to believe, but it sometimes takes us a few tries to get our videos right. We hope you enjoy our (very long) blooper reel from 2018!

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Why Videos Are the Best Marketing Tool Right Now

When developing your online presence, you want to make sure your company stands out. So how do you capture the attention of your audience, send a clear message, and define who you are? Video is your best marketing tool right now. Let’s take a look at a few statistics to see why. The average internet…

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Memes: How they form and how to use them

We’ve all been there. Getting trapped in the explore page of Instagram or the continuous scroll through Facebook, moving past hundreds of photos and videos. We often see some of the same posts but with different captions each time. Most of these are memes — humorous images, videos, pieces of text, etc., that is copied…

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Facebook News Roundup

Facebook has been in the news a lot in recent weeks – and not just for its latest product releases. Here’s a brief roundup of what’s going on with the world’s most influential social network. Private Data & Politics Facebook is facing a major crisis in the wake of revelations that Cambridge Analytica, a London-based…

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MtoM Launches New Women’s Lifestyle Brand

We are thrilled to announce the launch of our new venture: a women’s lifestyle maximization brand called and/life! The and/life app is now available on iPhone and Android – and without hyperbole, we can say that it will change your life in a lasting and positive way. What is and/life? MtoM is partnering with fitness…

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How to Avoid the ‘Dark Side’ of Influencer Marketing

When it’s done right, influencer marketing connects people in a meaningful way. It provides interesting and useful content, and it benefits brands, social media influencers, and followers. When it’s done poorly, it brings up serious ethical and legal questions. It confuses fact and fiction, and it makes social media users distrustful of the entire industry.…

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Facebook Update May Lead to a Rise in Influencer Marketing

Since Facebook announced the latest changes to its News Feed algorithm, industry reactions have been mixed – ranging from cautious optimism to full-scale panic. With this recent update, Facebook is concentrating on building more authentic connections and meaningful interactions within its audience. CEO Mark Zuckerberg said that news and branded content will show up less…

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