Posts by Christine Wilson
WARNING: AI and META Advertising
Meta is testing several AI-driven tools to enhance ad creative automatically. These features are on by default, and advertisers must deselect them manually if they prefer to keep full creative control. Image Expansion What it does: Automatically expands eligible images to fit different aspect ratios. This helps visuals appear more natural and optimized across various…
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The Lifespan of a Social Media Post | Updated September 2024
In the fast-paced world of social media, content is constantly created, consumed, and replaced. Understanding the lifespan of your posts is crucial for maximizing their impact and ensuring your message reaches your target audience. This blog post l explores the lifespan of posts on LinkedIn, Instagram, Facebook, X (formerly Twitter), and TikTok, and provides tips…
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The Best Content Types for High Engagement Across LinkedIn, X, Facebook, & Instagram
In the ever-evolving landscape of social media, knowing what type of content to post can dramatically influence your engagement rates. Each platform has its unique audience and preferences, so tailoring your content accordingly can yield substantial benefits. Here’s a guide to what types of content are currently proving most effective for LinkedIn, X (formerly Twitter),…
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Social Media Trends for 2024
Social media trends in 2024 have continued to evolve, reflecting the dynamic nature of digital communication and user preferences. In this blog post, we’ll explore the latest trends across major platforms including Facebook, Instagram, X (a new entrant in the social media landscape), LinkedIn, and TikTok. Facebook: A Shift to Private Communities In 2024, Facebook…
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Understanding the Lifespan of Your Social Media Posts
Social media platforms are dynamic landscapes where content lifespan plays a crucial role in your digital strategy. Understanding how long your posts remain relevant on Facebook, Instagram, LinkedIn, and TikTok can help you optimize your posting schedule and content strategy for maximum impact. Let’s dive into each platform’s unique environment to understand the lifespan of…
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Best Practices for Business Blog Writing: A Comprehensive Guide
In today’s digital landscape, maintaining a blog on your business website isn’t just a good idea—it’s essential. A well-crafted blog serves as a cornerstone of your online marketing strategy, helping to boost SEO, establish thought leadership, and connect with your audience in meaningful ways. But let’s face it: not all blogs are created equal. How…
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The Dawn of Threads: How Instagram’s New App Redefines Social Media Interaction
It’s not often that a new app bursts onto the social media scene and immediately makes waves, but Instagram’s new standalone app, Threads, has done exactly that. As reported by The New York Times on July 5th, 2023, Instagram’s parent company Meta has just introduced a potential game-changer to the social media ecosystem. This blog…
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Trying copy.ai for Marketing Copywriting
Copy.ai is a powerful AI-powered platform that allows you to write content on your website or blog in minutes. It uses an advanced natural language processing engine that understands the context of what you’re writing and suggests keywords and phrases accordingly — helping you create viral content, optimize SEO and increase sales. What is copy.ai?…
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Instagram Algorithm Tips for 2023
Heads up, marketers – Instagram’s algorithm priorities are shifting once again. With more than a billion users worldwide, the platform has become an essential tool for businesses and influencers to reach their audiences. To stay relevant, Instagram is always making changes to its algorithm, and here are the key priorities for 2023: Don’t use an…
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From Pixels to People: How AI Headshots Are Changing the Game
Are studio headshots with a professional photographer a thing of the past? Artificial intelligence has rapidly advanced in recent years, and one of the exciting applications of this technology is generating professional headshots using AI algorithms. The phenomenon has recently taken the internet by storm, and the concept itself is simple – upload a photo…
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