Posts Tagged ‘twitter’
The Positive Side of Politics on Social Media
In the 2016 election, politics and social media are inextricably intertwined… and not always for the better. We follow candidates on Facebook, Twitter and Snapchat – and watch as they duke it out in real time. We share articles and videos on our profiles, and get into heated debates with friends and family. We isolate…
Read MoreSocial Media Round-Up: Full-Screen Facebook Live
What have you missed in social media marketing news this week? Catch up on the latest and greatest in our social media round-up! Facebook Live Goes Full Screen Facebook Live is dominating the livestreaming video landscape right now. In just the past week on Facebook Live, astronaut Buzz Aldrin broadcast his memories of the…
Read MoreThe Lifespan of a Social Media Post
See Our Updated 2019 Infographic A big challenge when developing your brand’s marketing strategy is figuring out how often to post to different social media accounts. You want to optimize your posting to reach and engage your audience just enough to stay top of mind without being overbearing. It’s a tricky balance, and it’s even…
Read MoreMtoM’s Celebrity & Athlete Influencer Marketing
Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…
Read More5 Inspiring Highlights from Cannes Lions 2015
The annual Cannes Lions International Festival of Creativity brings together some of the most interesting and innovative minds from different industries – advertising and marketing agencies, social media and tech giants, business and entertainment personalities. While we didn’t get to hang out with the likes of Al Gore, Kim Kardashian and Ira Glass in the…
Read MoreHow to use live video streaming for your business
Periscope, Twitter’s live video streaming app, launched last week to much fanfare. Like Meerkat, a similar app, it enables you to broadcast live video from a mobile device, in real time, to the world or to a private invite-only audience. The app requires iOS and is optimized for iPhones (see details on iTunes’ app store…
Read MoreTwitter News for Marketers
Here’s a heads-up for businesses that use Twitter to market their brands: there are some interesting changes coming to the Twitterverse, new features that will affect the way users interact with the popular social media platform while also providing some new advertising opportunities. A recent Visual.ly blog post by Lisa Hoover McGreevy offers some tips…
Read MoreThe Ideal Length of Everything Online, From Tweets to YouTube Videos (Infographic)
How long are the most engaging tweets? How long are the most viewed videos on YouTube? How many characters are in the best performing Facebook updates? How long should email subject lines be? AdWeek just released a great infographic: The Ideal Length of Everything Online. Below are a couple of helpful snippets pulled from the infographic…
Read MoreMillennials Love These Three Words!
If you’re a part of the millennial generation then you probably know exactly three words I’m talking about. Need another hint? What comes to mind when I say “fall beverage”? If you haven’t guessed it, then let me direct you to its Twitter page: @TheRealPSL. That’s right, Starbucks created a Twitter account for their popular…
Read MoreThe Power of Live Tweeting TV Shows
If you’re one of the many marketers tasked with getting viewers to tune in to a new or returning TV show, it’s time to start looking into Twitter Parties and live tweeting. Not only does these tactics drive huge engagement numbers, they can also help pump up ratings. Need more proof? Live-tweeting boosts follower growth rate and conversations. According to…
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