Posts Tagged ‘twitter’

The Positive Side of Politics on Social Media

In the 2016 election, politics and social media are inextricably intertwined… and not always for the better. We follow candidates on Facebook, Twitter and Snapchat – and watch as they duke it out in real time. We share articles and videos on our profiles, and get into heated debates with friends and family. We isolate…

Read More

Social Media Round-Up: Full-Screen Facebook Live

What have you missed in social media marketing news this week? Catch up on the latest and greatest in our social media round-up!   Facebook Live Goes Full Screen Facebook Live is dominating the livestreaming video landscape right now. In just the past week on Facebook Live, astronaut Buzz Aldrin broadcast his memories of the…

Read More

The Lifespan of a Social Media Post

  A big challenge when developing your brand’s marketing strategy is figuring out how often to post to different social media accounts. You want to optimize your posting to reach and engage your audience just enough to stay top of mind without being overbearing. It’s a tricky balance, and it’s even more complicated because every…

Read More

MtoM’s Celebrity & Athlete Influencer Marketing

Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…

Read More

5 Inspiring Highlights from Cannes Lions 2015

The annual Cannes Lions International Festival of Creativity brings together some of the most interesting and innovative minds from different industries – advertising and marketing agencies, social media and tech giants, business and entertainment personalities. While we didn’t get to hang out with the likes of Al Gore, Kim Kardashian and Ira Glass in the…

Read More

How to use live video streaming for your business

Periscope, Twitter’s live video streaming app, launched last week to much fanfare. Like Meerkat, a similar app, it enables you to broadcast live video from a mobile device, in real time, to the world or to a private invite-only audience. The app requires iOS and is optimized for iPhones (see details on iTunes’ app store…

Read More

Twitter News for Marketers

Here’s a heads-up for businesses that use Twitter to market their brands: there are some interesting changes coming to the Twitterverse, new features that will affect the way users interact with the popular social media platform while also providing some new advertising opportunities. A recent Visual.ly blog post by Lisa Hoover McGreevy offers some tips…

Read More

Millennials Love These Three Words!

If you’re a part of the millennial generation then you probably know exactly three words I’m talking about. Need another hint? What comes to mind when I say “fall beverage”? If you haven’t guessed it, then let me direct you to its Twitter page: @TheRealPSL. That’s right, Starbucks created a Twitter account for their popular…

Read More

The Power of Live Tweeting TV Shows

If you’re one of the many marketers tasked with getting viewers to tune in to a new or returning TV show, it’s time to start looking into Twitter Parties and live tweeting. Not only does these tactics drive huge engagement numbers, they can also help pump up ratings. Need more proof? Live-tweeting boosts follower growth rate and conversations. According to…

Read More