Posts Tagged ‘twitter’

The Ever-Changing Game of Social Media

mobile social media

For most of my generation, Myspace was the first major social media site we used. While others existed, like Friendster and Hi5, they failed to hold an audience. Myspace catered to its users, allowing us to talk more about ourselves showing off our top friends. At the time, Facebook started to come around but it seemed like…

Read More

New on Twitter: A “Buy” Button That Supports Instant Sales

Twitter buy button screen shot

Twitter launched an exciting new tool for digital marketers this week: a new “buy” button that allows users to make purchases straight from a tweet.  Billions of dollars in online sales are already generated via social media, but this is a more integrated approach. By embedding the new tool directly in the tweet, customers can…

Read More

Nielsen’s Expands Twitter TV Ratings — Now Includes Demographic Info

Nielsen's Twitter TV demographic ratings

Twitter impacts TV viewership: it’s been proven and documented and many TV studios and production companies are taking advantage. And to help capture all the metrics and views, Nielsen has expanded its Twitter TV ratings to include demographic information. As TechCrunch reports: “This new feature, delivered overnight for over 250 U.S. TV networks, will allow…

Read More

Our Favorite Social Media Photo Ever!

The ladies at MtoM appreciate a good girl’s night out. Our last one included a whisky tasting, wheat beer, and a rousing game of Cards Against Humanity. But we’re pretty sad we missed this recent celebrity girls night out. Talk about a fun group of girls! You had me at Gwyneth Paltrow and Chelsea Handler!…

Read More

How Twitter Can Impact TV Ratings

Over the past year, we’ve demonstrated that when harnessed correctly, Twitter can impact television ratings. We help our clients, both networks and production companies, move the ratings needle. We’ve successfully driven viewership and directed new demographics to shows. I recently stumbled across the media section on Twitter and was pleasantly surprised at the extremely thorough…

Read More

The Super Bowl of Social Media

I have to admit that I am not a huge football fan for the actual sport of it- I am fan for the social aspects. Getting together with friends, having a few beers, making chili and cheesy, creamy dips- that is what football is all about in my opinion. When my husband and I were…

Read More

TweeParties Partnership

MtoM is excited to announce our partnership with TweeParties– the go to resource for hosting Twitter Parties! We have been working with TweeParties in our campaigns and have always been blown away by the results. TweeParties founder, Erin Boudreau, brings the best influencers to the party and works with amazing brands to amplify their brand…

Read More