Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience.
Why Influencer Marketing?
There’s so much information available online that it can be hard for all of us to sift through the messages that are relevant to us – and the rest of the noise. Influencer marketing is designed to cut through that noise and harness the power of word of mouth on a grand scale. Influencers already have a loyal following on social media and blogs in a certain space – for example, savvy mom bloggers or healthy lifestyle Instagrammers. At MtoM, we collaborate with top influencers to create real and engaging content for our brands. They craft honest messaging in their own voices – through social media content, blog posts, photos or videos – and share with their networks. And it spreads like wildfire from there! Influencer marketing is powerful and delivers a huge return on investment for big and small brands (check out some of our case studies).
A New Type of Influencer Marketing
We’ve had great success working with influencers from all different backgrounds, and we’re excited to be expanding our focus to a new arena: celebrity and athlete influencers. Entertainers and athletes obviously have diehard fans and a strong social media following, so they make ideal brand ambassadors. We’ve got a knack for figuring out who would be just the right fit for a certain brand, campaign or event’s influencer marketing.
Case Study: The Mixify Tour
A recent example is this summer’s newsmaking Mixify Tour. Mixify is a campaign from the American Beverage Association, Coke, Dr Pepper and Pepsi, designed to help teens find a balanced lifestyle with food, drink and exercise choices. The Mixify Tour hosted free events across the country to promote this cause, featuring entertainers and NBA, NFL and NHL athletes. MtoM worked with celebrity influencers to build buzz around these events and get their followers excited to go.
Disney Channel star Piper Curada
Dallas Stars, posting about their goalie Kari Lehtonen
— Dallas Stars (@DallasStars) August 7, 2015
Atlanta Falcons wide receiver Devin Hester
— Devin Hester (@D_Hest23) July 29, 2015
For just one Mixify Tour event, our marketing resulted in more than 4 million impressions, an engagement rate of nearly 90,000 and a social engagement rate of more than 5% (compared to the industry standard of 1%). Contact MtoM if you’re interested in learning more about influencer marketing – whether you need the mom blogger next door or the NFL superstar.