Posts Tagged ‘instagram’
The Lifespan of a Social Media Post
See Our Updated 2019 Infographic A big challenge when developing your brand’s marketing strategy is figuring out how often to post to different social media accounts. You want to optimize your posting to reach and engage your audience just enough to stay top of mind without being overbearing. It’s a tricky balance, and it’s even…
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Social Media Round-up: What’s New for Brands
It’s been a busy couple weeks in social media land. Here are a few social media marketing stories you might have missed. Facebook Facebook Live Will Rank Higher in News Feed Since its launch in December 2015, Facebook Live has been growing in popularity. It’s open to all verified Pages and public figures using Mentions,…
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Instagram Opens Advertising To All: What This Means for Brands
After nearly 18 months of testing, Instagram announced this week it’s ready to open paid advertising to all businesses as well as allow advertisers to use Facebook targeting to direct ads at Instagram users. Additionally, back in June, the company announced it would soon be expanding its advertising interface to include call-to-action buttons, allowing users…
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How Influencer Marketing Helped Capital One Boost Ad Recall by 16%
Instagram recently announced exciting developments in the digital advertising side of its business, including a new ad API and plans to roll out call-to-action buttons in the near future. Instagram ads have huge potential to connect brands with their audiences, especially millennials. And if Capital One’s “What’s in your wallet?” campaign is any indication, influencer…
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MtoM’s Celebrity & Athlete Influencer Marketing
Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…
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The World’s 50 Most Innovative Companies of 2015
Who doesn’t love a good list? Don’t miss Fast Company’s March cover story, The World’s 50 Most Innovative Companies, which ranks and profiles the “gutsiest, smartest, most interesting and forward-thinking businesses on the planet right now.” Spoiler alert: Apple comes in at No. 2, “for making magic with minutiae.” Taking the top spot is Warby…
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#Fantographer: Advertising With Your Followers
Social media has already massively dispersed the reach of major brands in recent years. Now a trend toward user-generated content is putting on display even more of social media’s advertising muscle by placing more of the creative burden on consumers themselves. Major companies like Frito-Lay, Coca-Cola, and Applebee’s have launched initiatives which have fans submit…
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Why Posting Brunch Pictures at Dinner Time Works
You may already be doubting this post as an excuse for selfies and “omg, look at this smoothie I made.” But let me explain, or the headline won’t make sense the way I want it to. To help you follow along with my thought process, I want tell you a bit about myself. I’m a senior in college with…
Read MoreOur Favorite Social Media Photo Ever!
The ladies at MtoM appreciate a good girl’s night out. Our last one included a whisky tasting, wheat beer, and a rousing game of Cards Against Humanity. But we’re pretty sad we missed this recent celebrity girls night out. Talk about a fun group of girls! You had me at Gwyneth Paltrow and Chelsea Handler!…
Read MoreThe Super Bowl of Social Media
I have to admit that I am not a huge football fan for the actual sport of it- I am fan for the social aspects. Getting together with friends, having a few beers, making chili and cheesy, creamy dips- that is what football is all about in my opinion. When my husband and I were…
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