In May, Instagram released two new features to help people find Stories related to their interests. Through the Explore tab, users can now search by location or hashtag, and scroll through a compilation of Instagram Stories that have a particular location sticker, hashtag sticker, or hashtag in a caption. The Explore tab also features select…

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Facebook and Instagram ad campaigns offer measurable and effective ways to reach your audience and meet your brand’s goals. When you create a new ad, you can either choose to run it across all eligible placements in Facebook, Instagram and the Audience Network, or manually select your preferred placements. Your selected objective will determine which…

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Snapchat pioneered Stories. Then Instagram followed. And now Facebook has jumped on board. The basic functionality of Stories is the same across all three social networks. Users compile photos and short videos – enhancing them with filters, text, drawings and other tools if desired – into a slideshow that is viewable for 24 hours, and…

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Whether you’re snapping a selfie or filming a video, most people naturally hold their phones vertically when capturing content to share on social media. (Who can be bothered to flip the phone horizontally?) While this approach makes professional videographers cringe, the shift from wide to tall is here to stay…and brands are getting on board. …

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Instagram is all about sharing life’s big highlights and perfectly edited images. But today, the platform launched Instagram Stories—a new feature that allows users to piece together the not-so-perfect moments of their day into a slideshow. Drawing tools and text allow even more creativity in how a story is told. And after 24 hours, it…

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Instagram announced in June that their user base has grown to more than 500 million Instagrammers—with over 300 million (60%+) using the platform daily. And according to eMarketer, there will be 48.2 million millennial Instagram users in the US this year. By 2019, nearly two-thirds of all millennial smartphone users will use Instagram.   As…

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See Our Updated 2019 Infographic A big challenge when developing your brand’s marketing strategy is figuring out how often to post to different social media accounts. You want to optimize your posting to reach and engage your audience just enough to stay top of mind without being overbearing. It’s a tricky balance, and it’s even…

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It’s been a busy couple weeks in social media land. Here are a few social media marketing stories you might have missed. Facebook Facebook Live Will Rank Higher in News Feed Since its launch in December 2015, Facebook Live has been growing in popularity. It’s open to all verified Pages and public figures using Mentions,…

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