Food for thought
Facebook Makes Changes to Political Ads
Facebook announced plans in April to increase accountability for political content, saying in a statement, “We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from.” As part of this effort, Facebook launched a new ads transparency tool last week designed to prevent political…
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How Does Digital Life Affect Our Overall Well-Being?
As digital technology continues to evolve and expand, it opens up countless new opportunities for connection, commerce, work and play. Our mobile devices are so integrated into our lives that it’s hard to imagine how we did anything – run businesses, order food, fight boredom, date – without them. But despite all the benefits we…
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Self-Care & Tech Can Coexist
For people of all ages, from millennials to baby boomers, self-care is a hot topic of conversation. Browse any number of studies, magazine articles and online lists, and you’ll find tips for improving self-care. Often these strategies focus on unplugging from technology to boost health and wellness. But technology and self-care are not mutually exclusive.…
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Is Organic Reach Dead?
The short answer: no, organic reach isn’t dead. But it has been declining for some time – and it may get more complicated. For marketers trying to get their content seen for free on Facebook, outwitting the News Feed algorithm is a constant challenge. Before 2012, organic reach for Facebook Pages was significantly higher than…
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Better Engagement with Facebook’s Custom Audience Ad Options
When creating Facebook ad campaigns, you want to reach the right people, and engage them to achieve your brand’s objective. Facebook is continuously fine-tuning its ad targeting to make it more effective – and one option that offers helpful customization is Custom Audiences. What is a Custom Audience? A Custom Audience allows you to target…
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Restaurants Breaking Through the Mold on Facebook Live
As every article and outlet pushes marketers and brands to use Facebook Live, the increasing amount of videos directed at consumers prompts one big question: how do you get them to actually view your video? While the streaming time is best kept short, one would hope to keep a viewer for longer than 3 seconds…
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The Field
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