Services

Influencer marketing

Creators who move people, and the numbers to prove it.

MtoM has been at the forefront of influencer marketing since the early days of mom bloggers, evolving our strategies and services to meet the dynamic needs of the digital landscape. Our comprehensive approach to sponsored content enables brands to effectively leverage influencer partnerships, enhancing their visibility, credibility, and engagement. We make digital make sense.

Book a discovery call →See our work

Student creator video for a university athletics program

Creator content for a national association

Where creators post:

Instagram
TikTok
YouTube
Facebook

What's included

Strategy and reporting

Research & Strategy
We conduct thorough research to understand your brand, target audience, and campaign goals. This research forms the foundation of a tailored influencer marketing strategy that aligns with your objectives and maximizes impact.
Reporting & Analysis
We provide detailed reporting and analysis to measure the success of your influencer campaigns. Key metrics such as reach, engagement, conversions, and ROI are tracked and analyzed to provide actionable insights and demonstrate the value of your investment.

Creators

Influencer Identification
We use advanced tools and industry expertise to identify your brand's most relevant and effective influencers. We consider factors such as audience demographics, engagement rates, content quality, and alignment with your brand values.
Contracting & Compliance
Our team handles all aspects of influencer contracting, ensuring that all agreements cover essential elements such as usage rights, deliverables, payment terms, and disclosures. We ensure that all campaigns comply with legal requirements and industry standards.

Content and campaigns

Content Development and Approval
We collaborate closely with influencers to develop high-quality, engaging content that resonates with their audience and aligns with your brand messaging. Our approval process ensures that all content meets your standards and objectives before it goes live.
Campaign Management
From initial planning to execution, we manage all aspects of your influencer marketing campaigns. This includes coordinating with influencers, scheduling posts, and monitoring live content to ensure it performs as expected.
Creator Events
Brand trips and launch events that put creators in the room with your product, from invitations and contracts to day-of logistics and on-site support.

Behind every plan

Smarter influencer programs with AI

Better matches

We use AI to analyze audience data, engagement, and past content, so the creators we recommend actually reach your customers.

Better data

Creator posts, links, and sales report into one view, so you can see which partnerships pay off.

Sharper strategy

Patterns in what performed shape the next round of creators, briefs, and timing.

Reporting

Your own reporting portal

Every client gets a reporting portal we build for them: every channel in one place, updated daily, with notes from our team on what's working and what we're doing next.

Built around your goals, not a template
Social, paid, email, website, and AI search together
Plain-English notes from your account team
Open it anytime, on any device

Client portal · sample

Sample portal with sample data. Every client's portal is built around its own goals and channels.

Some of our influencer marketing work

Revolution Cooking

Cooking Up Boston: a creator trip to brand headquarters

We identified, invited, and contracted eight creators, then ran the brand trip to Revolution Cooking's Boston headquarters, from schedule and logistics to on-site support. The creators produced 16 feed posts and more than 90 Instagram Stories.

5.5M+: views across creator content
199,000+: engagements
2.5x: year-over-year direct-to-consumer revenue

Influencer management
Creator events
Strategy

Sources: InfluenceKit as of October 14, 2026, for the October 2024 Boston trip; revenue growth as reported by Revolution Cooking.

America's Poison Centers

UGC creators on TikTok

Creators turn poison safety into videos people actually watch and share, from snake season in the Carolinas to everyday risks at home.

UGC creators
TikTok

Creator TikTok for America's Poison Centers

GWU Athletics

Student influencers

For George Washington University Athletics, we built an influencer program around GW's own students, who reached their classmates in a voice no official account can match.

Student creators
Instagram
TikTok

Creator partnerships

We ran creator partnerships for the Copyright Alliance, with creators making content that carries its mission to people who had never heard of it.

Creator partnerships

Creator content for the Copyright Alliance

FreeBC

Creators that extend a statewide program

For FreeBC, creator partnerships extend the program's reach on Instagram and TikTok, with each creator's results tracked in a monthly influencer report.

Creator partnerships
Reporting

Consumer Technology Association

A campaign film and creator cutdowns

CTA, the Arlington-based association behind CES, brought us in for influencer marketing: a two-minute campaign film plus creator cutdowns.

Campaign film
Creator cutdown
Creator cutdown

Influencers
Video

Works with

Social Media Content Creation Digital Advertising Web Development AI Search Visibility

Industries

Associations Museums and attractionsNonprofitsHotelsRestaurants and foodRetail centersHigher educationConsumer productsCommunity organizationsLaw and professional servicesHealthcare and wellnessHome building and services

Where we work

We work with clients all across the United States, and campaigns can reach audiences anywhere in the world. Our home base is Falls Church, Virginia, and we serve the DC region in person:

All of the United StatesArlington Northern Virginia Washington, DC

FAQ

How do you find the right influencers?

We look past follower counts to audience demographics, engagement rates, content quality, and fit with your brand, so the creators we recommend reach the people you need.

Who handles contracts and FTC disclosure?

We do. Every agreement covers usage rights, deliverables, payment terms, and disclosures, and we make sure every post follows FTC rules.

Do we approve content before it goes live?

Yes. Every piece goes through an approval process so it meets your standards before it posts.

Can we use influencer content in our ads?

Yes, when the contract allows it. We negotiate usage rights up front so you know exactly where and how long you can use each piece.

How do you measure results?

Reach, engagement, conversions, and ROI, plus trackable and affiliate links that tie sales to specific creators and posts.

Do you only work with clients in the DC area?

No. We're based in Falls Church, but we run influencer programs for clients across the United States.

Let us help you turn clicks into clients.Ready to put creators to work for your brand?

Book a discovery call →