Industries · Higher education
Ads, video, and social that turn interest into applications.
We've worked with UVA | Northern Virginia, UVA's Darden and McIntire schools, George Mason University, Marymount University, and The George Washington University. We run the ads, produce the video, and track the leads, from launching a new location to filling a single program. We make digital make sense.
UVA | Northern Virginia, on Meta
Source: UVA | Northern Virginia Meta Ads via Agency Analytics, January 2024 to May 2026.
Sound familiar?
Nobody knows it exists yet, and the first class already has a start date.
What we do: Launch campaigns across Meta, Google, LinkedIn, programmatic, and audio, aimed at the students and parents most likely to enroll.
Stock photos of smiling students don't tell anyone why your program is different.
What we do: Video built from your real students, faculty, and programs, cut for every platform.
The budget question is what the ads did for inquiries and applications.
What we do: Lead and conversion tracking set up before launch, with reporting tied to inquiries and sign-ups.
The work
A regional location launch, a graduate program video, Division I basketball, and student stories.
Location launch and enrollment
From 2024 to 2026, we ran digital advertising for UVA | Northern Virginia across Meta, Google, LinkedIn, programmatic, and Spotify, from the launch of its location to enrollment for its programs.
We also produced the social video ads, for programs like Inspire, the summer leadership program, and the College Essay Writing course.
Graduate program video
For the MS in Business Analytics, a joint program of UVA's Darden School of Business and McIntire School of Commerce, we produced the main program video and six social edits.
Athletics
Promotional video for George Mason men's basketball, including game-day promos and a bring-a-friend ticket campaign.
Student influencers
An influencer program that recruited GW students as creators to get their classmates out to basketball games, with content made by students, for students.
Student stories
Interview videos that let Marymount students tell their own stories, made for social and the university's channels.
Client work shown with permission.
What we do
Take the whole program or the piece you need most. Most schools start with one campaign or one video and add the rest.
Meta, Google, LinkedIn, programmatic, and audio campaigns aimed at students, parents, and working adults.
Program videos, student stories, and social edits, shot on campus and cut for every platform.
Channel management built around the academic calendar, events, and deadlines.
Student and alumni creators who speak to prospective students in their own voice.
Program landing pages and inquiry forms, with tracking that ties each lead to its campaign.
Make sure your program is named when students ask AI which school or program to choose.
Search and AI visibility
Prospective students and parents ask ChatGPT and Google AI which programs are worth it and how they compare. If your school isn't named in the answer, it isn't on the shortlist.
Answer engine optimization, run alongside traditional SEO, is how you grow AI visibility: structured content and clean site data, so the engines can find you, understand you, and cite you.
Why MtoM
Application deadlines, program fairs, open houses, and summer sessions set the schedule for every campaign.
Real students and faculty on camera, not stock footage, cut for every platform you advertise on.
From a single graduate program to a new regional location to Division I athletics.
Before you book
Yes. We've worked on a single program, like the MS in Business Analytics, and on a whole location, like UVA | Northern Virginia.
Yes. We plan separate audiences and creative for students, parents, and working adults, depending on the program.
Yes. We shoot program videos, student interviews, and event content on site, then cut them for social and ads.
Yes. We work inside university brand guidelines and review steps, so content stays on-brand and moves on schedule.
Bring your enrollment goals and your next deadline. We'll tell you what we'd do first.
