The project What you are building and what it needs to do.
What kind of project is this? * New website (no site today) Redesign or rebuild of our current site Landing pages or a campaign microsite New pages or features on our existing site Not sure yet
Why now? What is prompting this project? * A launch, a rebrand, a site that is hard to update, too few leads, an outdated look. Anything goes. What should the site do for you? * Check all that apply. Generate leads and inquiries Sell products online Take bookings or appointments Accept donations Sell tickets or registrations Recruit staff, members, or volunteers Build credibility with prospects Inform or educate Support existing customers Something else
Who are the most important people the site needs to reach? Describe your main audiences and what each one is looking for. When someone lands on your site, what is the one thing you most want them to do? Book a consultation, donate, request a quote, buy... A year after launch, how will you know the site is working? Look and feel How the site should look, and how it should feel to visit.
Where is your brand today? We have full brand guidelines We have a logo and colors, not much else Our brand needs a refresh We need a brand created
Link to your logo files, brand guide, fonts, and photos A shared Google Drive, Dropbox, or Canva brand kit link works best. Three words for how the site should feel * For example: warm, polished, modern. Or bold, playful, energetic. Where should the design land on each of these? Pick the dot closest to what you picture. The middle means no strong preference. Websites you like, and what you like about them * They do not have to be in your industry. A layout, a color palette, how a page scrolls: anything that caught your eye. Competitors or peers we should look at, and how you want to stand apart Anything you definitely do not want? Features and tools What the site needs to do, and what it needs to connect to.
Which features do you need? Check all that apply. Contact or inquiry forms Appointment booking Online store Donations Event calendar or ticketing Email newsletter signup Member login or gated content Online courses Job listings Site search Multiple languages Locations or map An interactive tool (see below) An AI chat assistant
Is there something you wish your site could do for visitors? Custom tools are now affordable for most sites: a "which program is right for me" quiz, a pricing estimator, a lot or room planner, a savings calculator. Which tools does your team use that the site should connect to? HubSpot Salesforce Mailchimp Constant Contact Shopify Stripe or Square Calendly or another booking tool A donation platform Google Analytics Meta, Google, or LinkedIn ad tracking
Other platforms or systems we should know about Any special requirements? Accessibility compliance (ADA, WCAG) Privacy or cookie consent requirements Industry regulations (healthcare, finance, government, cannabis, etc.) IT or security review before launch
Timeline and budget Last step. This helps us shape a proposal that fits.
When do you need the site live? Is there a firm date, like an event, launch, or campaign, it has to be ready for? What budget range are you planning for? * Under $5,000 $5,000 to $10,000 $10,000 to $20,000 $20,000 to $40,000 $40,000 or more Not sure yet
Who else is involved in decisions and final approval? Interested in ongoing help after launch? Monthly updates and maintenance SEO and AI search visibility Digital advertising to drive traffic Social media Email marketing
Anything else we should know? How did you hear about MtoM? 