Industries · Restaurants and retail

Digital marketing for restaurants and retail

Social, video, events, and creators that fill tables and bring people back to the center.

We've marketed more than 20 restaurants and cafés, including Lebanese Taverna, Georgia Brown's, and Old Glory BBQ, plus retail centers like Mosaic District, where the restaurants are a big part of why people come. We run the social channels, shoot the video, promote the events, and bring in local creators. We make digital make sense.

Restaurant and retail clients:
  • Lebanese Taverna
  • Georgia Brown's
  • Old Glory BBQ
  • SmokeCraft Modern Barbecue
  • Gregorio's Trattoria
  • Neyla
  • Good Company Doughnuts & Cafe
  • Mosaic District
  • Westfields
  • The Field at Commonwealth
  • Princeton Shopping Center
  • Cabin John Village

By the numbers

Our restaurant and retail work in numbers

20+
restaurants and cafés marketed
5
retail centers and mixed-use districts
70+
hotels, many with restaurants, bars, and rooftops we promoted

Source: MtoM client records.

Sound familiar?

The problems we get hired to solve

“We're packed on weekends and empty on Tuesdays.”

A full Saturday doesn't pay for a quiet week.

What we do: Content and promotions built around slow days, holidays, and events: drink features, themed nights, and seasonal menus.

“We're opening a new location.”

An opening has one shot to fill the room and set the tone.

What we do: The opening event, organic and paid social, and local creators lined up before the doors open.

“Our center needs a reason to visit.”

Shoppers go where something is happening, not just where the stores are.

What we do: Festivals, live coverage, restaurant features, and creator content that turn a retail center into a destination.

The work

Some of our restaurant and retail work

Holiday video for a Georgetown BBQ institution, a year of content for a modern barbecue spot, and the events and creators that filled a mixed-use district.

Restaurant

Old Glory BBQ

Short social videos for Old Glory's holidays and bar program in Georgetown, including Labor Day, Halloween, Oktoberfest, New Year's Eve, and drink features.

Old Glory BBQ Labor Day video
Labor Day
Old Glory BBQ Halloween video
Halloween
Old Glory BBQ New Year's Eve video
New Year's Eve
Old Glory BBQ Oktoberfest video
Oktoberfest

Restaurant

SmokeCraft Modern Barbecue

Social media for SmokeCraft Modern Barbecue, with a year-in-review video that pulled the year's content into one piece.

SmokeCraft Modern Barbecue 2019 year in review
2019 year in review

Retail center

Mosaic District

Events, social media, and influencer marketing for Mosaic District in Merrifield, with EDENS.

We promoted and recapped its festivals, covered events live, featured its restaurants, from Bartaco to Restaurant Week, and brought in local creators to shop its boutiques.

Mosaic District Fall Festival promo video
Fall Festival promo
Merry Mosaic holiday event recap video
Merry Mosaic recap
Mosaic District restaurant feature on Bartaco
Restaurant feature: Bartaco
Mosaic District creator content from Blonde in the District
Creator content

Retail centers

Westfields and Cabin John Village

Community events and video for retail centers, from a triathlon at Westfields to shop features at Cabin John Village.

Westfields triathlon video
Westfields triathlon
Cabin John Village shop feature video
Cabin John Village

Launches and more

More restaurant work

From opening day to the rooftop bar, restaurants are part of almost every hospitality program we run.

Good Company Doughnuts & Cafe

The launch of its cafés at Amazon HQ2: the opening event, organic and paid social, and a local influencer program that put the new location in front of Arlington before the doors opened.

Lebanese Taverna

Organic and paid social for the DC-area restaurant group.

Hotel restaurants and bars

The Fog Room in Seattle, and Cobre Kitchen and the Outrider rooftop in Scottsdale, each with its own content aimed at locals as well as guests.

Client work shown with permission.

Search and AI visibility

Show up when people ask AI where to eat

Diners ask ChatGPT and Google AI for the best brunch nearby, a spot for a birthday dinner, or where to shop this weekend. If your name isn't in the answer, you're not on the list.

Answer engine optimization, run alongside traditional SEO, is how you grow AI visibility: structured content and clean site data, so the engines can find you, understand you, and cite you.

AI search visibility →

Why MtoM

Why restaurants and retail centers work with us

  1. 01

    We shoot on site

    Food, drinks, events, and the people behind them, captured by our team and cut for social and ads.

  2. 02

    We plan around the calendar

    Holidays, festivals, restaurant weeks, and slow days, with content and promotions ready before each one.

  3. 03

    We bring the community in

    Local creators, live event coverage, and partnerships between neighboring businesses that give people a reason to visit.

Before you book

Questions restaurants and retail centers usually ask

Can you shoot our food and events?

Yes. We shoot food, drinks, and events on site and deliver video and photos cut for social, ads, and the website.

Do you work with local influencers?

Yes. We invite local creators to dine, shop, and attend events, handle the agreements and disclosure, and track what each one delivers.

Can you help us launch a new location?

Yes. We plan the opening event, the social and paid campaigns, and the creator program so the new location has a crowd from day one.

Do you work with retail centers and their tenants?

Yes. We market the center as a destination, with events and live coverage, and feature its restaurants and shops so tenants benefit too.

Let us help you turn clicks into clients.Book a 30-minute discovery call.

Bring your slow days, your next big event, or your opening date. We'll tell you what we'd do first.

  1. 1We meet, and you walk us through your restaurant or center and your goals
  2. 2You get a proposal, plus examples from places like yours
  3. 3We start with the event, season, or channel that will move traffic most