Industries · Consumer products
Creators, content, and social that sell the product, not just the post.
We run influencer programs, social media, and content for direct-to-consumer brands, measured on traffic and sales, not just reach. Our longest-running program, for Revolution Cooking, has grown with the brand since 2021. We make digital make sense.
Revolution Cooking
Sources: views and engagements from InfluenceKit as of October 14, 2026; creators from MtoM's final campaign report, October 2024; revenue growth as reported by Revolution Cooking.
Sound familiar?
Reach looks good in a report, but it doesn't tell you what sold.
What we do: Creators chosen for audience fit, with trackable and affiliate links that tie sales to specific creators and posts.
A feature list doesn't explain why someone should switch.
What we do: Content and creator stories that show the product in use, so people see the difference instead of reading about it.
Every platform wants new video every week.
What we do: A steady flow of creator content, short video, and social posts, planned around launches and the selling calendar.
The work
A multi-year influencer program for a kitchen appliance brand, and short-form video for a new personal care product.
Influencer program
We've run Revolution Cooking's influencer program since 2021, matching creators to the brand's smart toasters and tracking what each one sells.
In October 2024, we brought eight creators to the brand's Boston headquarters to see the innovation and design behind the products up close. Their content has earned more than 5.5 million views and 199,000 engagements.
Short-form video
Short TikTok videos that explain a new kind of toothpaste in a few seconds each, from what CBD can do to whitening.
Client work shown with permission.
What we do
Take the whole program or the piece you need most. Most brands start with creators or social and add the rest.
Creator sourcing, contracting, product seeding, hosted trips, and reporting on what each creator sells.
Product video, photography, and short-form content for every platform.
Channel management and a content calendar built around launches, holidays, and the selling season.
Paid social and search, including creator content run as ads.
Landing pages and product pages, with the tracking that ties sales to campaigns.
Make sure your product is the one AI recommends when shoppers ask what to buy.
Search and AI visibility
Shoppers ask ChatGPT and Google AI for the best toaster, the best toothpaste for sensitive teeth, or which brand to trust. If your product isn't named in the answer, it isn't in the cart.
Answer engine optimization, run alongside traditional SEO, is how you grow AI visibility: structured content and clean site data, plus the reviews and creator content AI engines draw on, so they can find you, understand you, and cite you.
Why MtoM
Trackable and affiliate links on creator content, so you see which creators and posts drive revenue.
We look past follower counts to audience, engagement, and fit with your brand.
Our Revolution Cooking program has run since 2021, with creators who keep coming back to the brand.
We were able to measure success almost immediately. We can see traffic spikes, sales, and social growth as soon as a successful video goes live. If an influencer has a trackable link or affiliate link in their profile, we are also able to pinpoint exact sales contributed to the video.
Before you book
Reach, engagement, conversions, and ROI, plus trackable and affiliate links that tie sales to specific creators and posts.
Yes. We've planned and run creator trips, from invitations and contracts to schedules, logistics, and on-site support.
Yes. Every agreement covers usage rights, deliverables, payment, and disclosure, and we check each post before it goes live.
Yes. With the right usage rights, we run the best creator content as paid social, so it keeps selling after the post.
Bring your product, your sales goals, and your next launch. We'll tell you what we'd do first.
