Social Media
How to Disclose Branded Content on Instagram
Influencer marketing on Instagram is a thriving business. Influencers partner with companies from all different industries to promote products and services through their posts. The problem is that many of these influencer marketing campaigns do not make it clear to followers that they are sponsored – violating the Endorsement Guides from the Federal Trade Commission.…
Read MoreTips for Taking an Addictive Boomerang
A short, hypnotic video catches your attention as you scroll through your Instagram feed. It captures an action – a person jumping into a pile of leaves, a cat chasing a toy, or a spoon digging into an ice cream sundae – in a video that plays forward, then backward, over and over. Without even…
Read MoreIs Snap Map More Helpful or Invasive?
Snapchat released its Snap Map feature in June, which allows users to submit Snaps to a public collection called Our Story. According to Snapchat, the value of the new function is being able to view Snaps from around the world, “including sporting events, celebrations, breaking news, and more.” A color-coded heatmap shows popular locations; blue…
Read More7 Sites with Free Stock Photos for Your Social Media or Blog
Beautiful photos enhance every part of your marketing strategy – from blog posts and social media graphics, to website slideshows and ad campaigns. But if you don’t have a huge photography budget, it can be a struggle to find high-quality images that fit your brand’s needs. You can search Creative Commons images hosted on Flickr…
Read MoreIs Snapchat in danger? Or simply evolving?
In the nearly six months since its initial public offering, Snap Inc. has been closely monitored by the company’s investors, supporters and critics. The corporate parent of Snapchat is the subject of constant speculation, with some pointing to its young and highly engaged audience as markers of success, and others raising concerns over its failure…
Read MoreFacebook ‘Watch’ to Offer New Ad Opportunities
This month, Facebook announced the launch of Watch, a new video tab that will feature dozens of original shows. “We hope Watch will be home to a wide range of shows — from reality to comedy to live sports. Some will be made by professional creators, and others from regular people in our community,” CEO…
Read MoreTips for Using Canva for Social Media Graphics
Whether you’re posting on Instagram, Facebook or another social network, your brand needs high-quality visuals to capture your audience’s attention. We’ve talked before about how you can take better photos, starting with the equipment you already have. But what about creating beautiful graphics? A striking graphic can do wonders to boost engagement, drive sales or…
Read MoreFacebook to Launch Video Creator App This Year
Later this year, Facebook will launch a new app that will make it easier for influencers to create video content. They also announced that they would launch more video games for Facebook in which you can get elo boosting services from ElitistGaming. This dedicated video creation platform will be part of an update to Facebook…
Read MoreWhat You Need to Know About Using User Generate Content (UGC)
“Someone posted a picture on Instagram at our restaurant and they said they loved our new summer menu! Let’s repost it right away. Where else can we post it- on our website, Facebook?” Wait a minute- don’t hit repost just yet. Do you know what laws apply to User Generate Content? There are a few…
Read MoreHow Brands Can Use Instagram Location & Hashtag Stories
In May, Instagram released two new features to help people find Stories related to their interests. Through the Explore tab, users can now search by location or hashtag, and scroll through a compilation of Instagram Stories that have a particular location sticker, hashtag sticker, or hashtag in a caption. The Explore tab also features select…
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