Social Media
Virtual Reality & Augmented Reality: What You Need to Know
If new technology has taught us anything over the last few years, it’s that reality is not fixed. It’s adaptable, and it’s constantly surprising and delighting us. Both virtual reality (VR) and augmented reality (AR) are viewing experiences that allow us to explore new worlds. They’re areas of rapid growth in the tech space –…
Read MoreSocial Media Confessions
Watch our Social Media Strategists make confessions on how they use (or don’t use…) the different social media platforms.
Read MoreCreative Ways Brands Are Using Snapchat
Snapchat is a social media platform that poses both challenges and possibilities for marketers. It’s not as straightforward or intuitive as other social networks, but its flexibility offers enormous creative freedom and storytelling opportunities for brands that can think outside the news feed. Here are a few examples of brands that are doing…
Read MoreFacebook and Snapchat Focus on Augmented Reality
Facebook and Snapchat are continuously competing in the social media arena: for users, advertisers and features. Last week, both platforms announced new augmented reality tools that offer a preview of how users will soon use their devices to interact with the physical world around them. Last week at Facebook’s annual F8 developer conference, CEO Mark…
Read MoreA Guide to Facebook and Instagram Ad Placements
Facebook and Instagram ad campaigns offer measurable and effective ways to reach your audience and meet your brand’s goals. When you create a new ad, you can either choose to run it across all eligible placements in Facebook, Instagram and the Audience Network, or manually select your preferred placements. Your selected objective will determine which…
Read MoreThe Story Behind the Stories
Snapchat pioneered Stories. Then Instagram followed. And now Facebook has jumped on board. The basic functionality of Stories is the same across all three social networks. Users compile photos and short videos – enhancing them with filters, text, drawings and other tools if desired – into a slideshow that is viewable for 24 hours, and…
Read MoreSocial Media Photography Tips for Marketers
Eye-catching photographs are an essential piece of your social media marketing strategy. Your audience craves quality visual content, and it’s in your brand’s best interests to create it. At the beginning of 2017, HubSpot published a round-up of statistics emphasizing the importance of visual content in marketing. A few highlights: 37% of marketers…
Read MoreCrushing Deals Podcast Featuring Christine Wilson
Our CEO, Christine Wilson, talks social media marketing and entrepreneurship with Spencer Kulow on his Crushing Deals podcast. Spencer Kulow is a graduate student in the M.S. in Commerce program at the University of Virginia. Spencer and Christine met when she spoke on a panel at UVA’s Careers in Marketing Forum. Spencer later invited Christine…
Read MoreWhat’s With Video on Instagram?
All I talk about these days is video- GIFs, Boomerangs, live streaming, informational, funny, unexpected, social quality, 360 degree, and more. We are creating a ton of amazing videos for our clients and for ourselves and our organic reach and engagement is better than ever on Facebook. But what is happening on Instagram? Our strategists…
Read MoreInfluencer Marketing: Don’t Put All Your Eggs in One Basket
“Don’t put all your eggs in one basket.” When it comes to influencer marketing, that old cliche definitely applies. Brands new to this type of marketing may lean toward simply reaching out to a handful of mid-sized lifestyle bloggers to promote a new product. However, the most effective influencer marketing campaign requires a more strategic…
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