Online Advertising
Big News for Brands: The Instagram Ads API Is Here
If you thought Instagram was just for selfies and pet pics, think again. Instagram instantly became a major player in the digital advertising space by launching its new ad API this Tuesday. The Facebook-owned company has opened the API to a select group of marketing partners, with plans to roll out access to all advertisers…
Read MoreWhat’s New on Pinterest: From Buyable Pins to Video Ads
We love Pinterest because it gives us a virtual bulletin board to collect all of our future goals and desires: the healthy recipes we want to make, the stylish clothes we want to wear, the beautiful home we want to decorate. Pinterest boards are actually personalized wish lists, so they capture what users are drawn…
Read MoreHow to Make Great Videos for Your Business
These days, topnotch video content is considered key to successful online customer engagement. A great video spot is not only a surefire way to drive traffic to your website, it can help build brand awareness and set you apart from the competition. It can also help boost sales. Any content marketing strategist worth his or…
Read MoreFacebook Ads Are Even More Awesome!
If you read our blog, you know that we are big fans of Facebook advertising. We are able to drive highly targeted traffic to our clients’ websites with amazing ROI. You might remember that a recent study showed that your Like behavior on Facebook was a better indicator of your personality than your closest friend…
Read MoreContent is King: 12 trends marketers shouldn’t ignore
If you do content marketing for your business, don’t miss Pratik Dholakiya’s useful round up of 12 trends you can’t ignore, posted last week on Search Engine Watch. This timely piece discusses the many ways in which smart, substantive content marketing strategies have replaced pushy advertising campaigns as a way to effectively engage customers and…
Read MoreWho Knows You Better Than Your Friends and Family? Facebook of Course.
We say it time and again in our digital ad seminars, Facebook knows you better than anyone. And now we know it is true based on the findings published Monday in a new study by the journal of the Proceedings of National Academy of Science. But wait, my mom must know me the best- she…
Read MoreA Happy New Year for Marketers: “Promoted Pins” goes live on Pinterest
Here’s some exciting news for marketers: Pinterest—the social media behemoth and online tool “for discovering things you love and doing those things in real life”—has announced that it will start selling ads in the form of Promoted Pins beginning this Thursday, Jan. 1. The decision comes at the end of a successful test run for…
Read MoreYouTube Anoints Its Top 10 Video Ads of 2014
YouTube has released its list of Top 10 ads of 2014—revealing how significantly the business of online advertising has changed in just the last two years. Digital marketing execs, take note: In 2012, the first year YouTube posted a “Leaderboard” listing the most watched video ads, the spots that ranked highest were mainly TV ads,…
Read MoreContent Overload (and Other Marketing Challenges)
Worried that your brand is drowning in an ocean of digital content? Mark Schaefer, “chieftain” of {grow} and author of “Return On Influence,” “Tao of Twitter” and other books, points out in a recent blog post that new apps and filters are emerging to help consumers cut through the clutter and “make better content choices”—further…
Read MoreAdvertising: From Billboards to Buzzfeed
Remember the days when someone would point out a car window to an amusing billboard? If you’re like me, those days are vague and fading. Advertisements no longer hold my interest as I’m not seeking an injury lawyer, local specialized business, or, rarely, the next fast food stop off the interstate. I do remember the…
Read More