If you read our blog, you know that we are big fans of Facebook advertising. We are able to drive highly targeted traffic to our clients’ websites with amazing ROI. You might remember that a recent study showed that your Like behavior on Facebook was a better indicator of your personality than your closest friend or family’s assessment of you. That along with other improvements Facebook has made over the past year, has allowed us to very strategically target the right people with the right message and image (or video!).
Yesterday Facebook announced another improvement that makes their ads even smarter. You can now upload a whole catalog of products to Product Ads and Facebook will do the hard work for you. You can create campaigns targeting specific audiences with certain products or you can showcase a best selling product. There is also the ability to have multi-product ads that carousel through a variety of items. The best part is that you can have ads for products automatically turn off if the product goes out of stock.
Product Ads will be rolling out to the Power Editor in the coming weeks. We are excited to get using it for many of our clients!