Media
360 Storytelling: The Latest on Virtual Reality and Augmented Reality
Immersive experiences that alter our reality aren’t new… In 1957 Morton Heilig invented the Sensorama Machine, a simulator that provided the illusion of reality thanks to 3D video, artificial smells, stereo sound, seat vibrations, even fans to create windblown hair. This “experience theater” for 1-4 people set the stage for the wide range of virtual…
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Why You Should Use Cinemagraphs in Facebook Ads
Not quite a photo, not quite a video, a cinemagraph is a captivating way to tell a story and bring your Facebook advertising to life. What is a Cinemagraph? To call a cinemagraph a GIF would be doing it a disservice, though it does refine the same fundamental idea. It layers a short, infinitely looping…
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Is the Future of Video Vertical?
Whether you’re snapping a selfie or filming a video, most people naturally hold their phones vertically when capturing content to share on social media. (Who can be bothered to flip the phone horizontally?) While this approach makes professional videographers cringe, the shift from wide to tall is here to stay…and brands are getting on board. …
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How Brands Can Use Snapchat Memories
Over the past month, Snapchat has started to roll out one of its biggest changes to date. The app’s newest feature, Memories, allows users to save snaps in a private long-term collection within the app. This is a major shift from Snapchat’s defining characteristic – that snaps last only for a few seconds, or for…
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Snapchat is Growing Even Bigger with New Updates
If you’re over a certain age, it’s likely you didn’t really get Snapchat in the beginning. So it’s an app teenagers use to send each other photos that disappear after a few seconds? Huh. Why is this a big deal again? When did I get so old? (This was my reaction in a nutshell, so…
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Why Influencer Marketing is the Best Investment You Can Make
You only have so many marketing dollars to spend every year (unless you’re among the lucky few who have a blank check to work with). And you’re constantly having to prioritize where to use that budget to get the most bang for your buck. It’s a struggle when you’re not sure which efforts will lead…
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Snapchat Geofilters: On-Demand & Ready for Your Brand
With $5 and a little bit of creativity, you can now create your very own Snapchat geofilters. Last week, Snapchat made on-demand geofilters – digital graphics overlaid on a photo or video – open to anyone in the US, Canada and the UK, including individuals and smaller brands. The company is intentionally making this new…
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MtoM’s Celebrity & Athlete Influencer Marketing
Authenticity is at the core of the marketing we do at MtoM. We partner with brands we believe in, ranging from family and lifestyle to millennial and fashion companies. And we use targeted influencer marketing to amplify their message in an authentic way that really speaks to their audience. Why Influencer Marketing? There’s so much information available online…
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What’s New on Pinterest: From Buyable Pins to Video Ads
We love Pinterest because it gives us a virtual bulletin board to collect all of our future goals and desires: the healthy recipes we want to make, the stylish clothes we want to wear, the beautiful home we want to decorate. Pinterest boards are actually personalized wish lists, so they capture what users are drawn…
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5 Inspiring Highlights from Cannes Lions 2015
The annual Cannes Lions International Festival of Creativity brings together some of the most interesting and innovative minds from different industries – advertising and marketing agencies, social media and tech giants, business and entertainment personalities. While we didn’t get to hang out with the likes of Al Gore, Kim Kardashian and Ira Glass in the…
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