Media
Marketing to Moms Via Bravo
It is no secret that I am huge fan of Bravo and that the network appeals to a highly sought after mom demo. Their viewers are primarily more affluent, college educated women and 51% have children in the household. Brands have certainly taken notice and we have seen plenty of brand promotion in the WWHL Clubhouse.…
Read More#Fantographer: Advertising With Your Followers
Social media has already massively dispersed the reach of major brands in recent years. Now a trend toward user-generated content is putting on display even more of social media’s advertising muscle by placing more of the creative burden on consumers themselves. Major companies like Frito-Lay, Coca-Cola, and Applebee’s have launched initiatives which have fans submit…
Read MoreThe Investigation of Two Generations on Social Media
Over the years, I’ve become a fan of investigative shows and thought I’d take a stab (pun intended) at writing my own report. My first target: social media across two generations. Investigative Report Subject: Frank Wells, Male, DOB: 8/26/1958, Baby Boomer generation Background info: My father joined Facebook about four years ago. He has almost…
Read MoreEverything You Wanted To Know About the New Apple Watch
Timothy Cook, the CEO of Apple, Inc. unveiled yesterday not only the new iPhone 6 and 6 Plus but something techie’s and Apple loyalists are far more excited about….the Apple Watch. Apple fans had been hoping the company would jump into this highly competitive market and they did not disappoint with the bells and whistles…
Read More‘Wish I Was Here’: A Kickstarter Success Story
People who know me are very aware that I’m pop culture obsessed. I love movies and TV — the more original the content, the better. And the past five years have been a real turning point in the quality of content getting produced. As more and more TV production companies begin distributing their content via…
Read MoreClient Profile – Our Kids
Our Kids LLC is the leading online resource guide for families in the DC metro area. Their site (www.our-kids.com) is jam packed with resources and activities that are both parent and kid friendly. Everything from kids’ classes to seasonal events, preschool and private school listings, if you’re a parent, caregiver or teacher in DC, VA…
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