What’s New on Pinterest: From Buyable Pins to Video Ads

We love Pinterest because it gives us a virtual bulletin board to collect all of our future goals and desires: the healthy recipes we want to make, the stylish clothes we want to wear, the beautiful home we want to decorate. Pinterest boards are actually personalized wish lists, so they capture what users are drawn…

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5 Inspiring Highlights from Cannes Lions 2015

The annual Cannes Lions International Festival of Creativity brings together some of the most interesting and innovative minds from different industries – advertising and marketing agencies, social media and tech giants, business and entertainment personalities. While we didn’t get to hang out with the likes of Al Gore, Kim Kardashian and Ira Glass in the…

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How to use live video streaming for your business

Periscope, Twitter’s live video streaming app, launched last week to much fanfare. Like Meerkat, a similar app, it enables you to broadcast live video from a mobile device, in real time, to the world or to a private invite-only audience. The app requires iOS and is optimized for iPhones (see details on iTunes’ app store…

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The World’s 50 Most Innovative Companies of 2015

Who doesn’t love a good list? Don’t miss Fast Company’s March cover story, The World’s 50 Most Innovative Companies, which ranks and profiles the “gutsiest, smartest, most interesting and forward-thinking businesses on the planet right now.” Spoiler alert: Apple comes in at No. 2, “for making magic with minutiae.” Taking the top spot is Warby…

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Storytelling Versus Storymaking

Anyone engaged in business has heard about the import of employing storytelling as a means of selling. Stories are a tool scientifically proven to boost sales, and are highly effective not only for short-term profit, but for brand loyalty and advocacy. According to Yesware’s The Exchange, Neuroeconomics pioneer Paul Zak says that, “Stories are powerful…

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Everything You Wanted To Know About the New Apple Watch

Timothy Cook, the CEO of Apple, Inc. unveiled yesterday not only the new iPhone 6 and 6 Plus but something techie’s and Apple loyalists are far more excited about….the Apple Watch. Apple fans had been hoping the company would jump into this highly competitive market and they did not disappoint with the bells and whistles…

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