Posts Tagged ‘youtube’
A Guide to YouTube’s New Live Streaming Features
Last month, YouTube announced a new suite of features to enhance the live streaming video experience. The recent additions include automatic captions for live videos, location tags, and live chat replays after a stream has ended. Here’s a quick overview of the new features and how your brand can use them. Automatic Captions for Live…
Read More
Social Media Confessions
Watch our Social Media Strategists make confessions on how they use (or don’t use…) the different social media platforms.
Read More
How to Make Great Videos for Your Business
These days, topnotch video content is considered key to successful online customer engagement. A great video spot is not only a surefire way to drive traffic to your website, it can help build brand awareness and set you apart from the competition. It can also help boost sales. Any content marketing strategist worth his or…
Read More
YouTube Anoints Its Top 10 Video Ads of 2014
YouTube has released its list of Top 10 ads of 2014—revealing how significantly the business of online advertising has changed in just the last two years. Digital marketing execs, take note: In 2012, the first year YouTube posted a “Leaderboard” listing the most watched video ads, the spots that ranked highest were mainly TV ads,…
Read MoreThe Ideal Length of Everything Online, From Tweets to YouTube Videos (Infographic)
How long are the most engaging tweets? How long are the most viewed videos on YouTube? How many characters are in the best performing Facebook updates? How long should email subject lines be? AdWeek just released a great infographic: The Ideal Length of Everything Online. Below are a couple of helpful snippets pulled from the infographic…
Read More
#Fantographer: Advertising With Your Followers
Social media has already massively dispersed the reach of major brands in recent years. Now a trend toward user-generated content is putting on display even more of social media’s advertising muscle by placing more of the creative burden on consumers themselves. Major companies like Frito-Lay, Coca-Cola, and Applebee’s have launched initiatives which have fans submit…
Read More
Why YouTube Videos & Facebook Don’t Always Mix
It’s becoming much easier to watch videos on Facebook. Now when you see a video in your News Feed, it plays silently, and if you want to see more – simply tap to play with sound in full screen. I appreciate this, because I am not a fan of auto-play videos – I want the…
Read MoreThe Super Bowl of Social Media
I have to admit that I am not a huge football fan for the actual sport of it- I am fan for the social aspects. Getting together with friends, having a few beers, making chili and cheesy, creamy dips- that is what football is all about in my opinion. When my husband and I were…
Read More