Posts Tagged ‘social media’
360 Storytelling: The Latest on Virtual Reality and Augmented Reality
Immersive experiences that alter our reality aren’t new… In 1957 Morton Heilig invented the Sensorama Machine, a simulator that provided the illusion of reality thanks to 3D video, artificial smells, stereo sound, seat vibrations, even fans to create windblown hair. This “experience theater” for 1-4 people set the stage for the wide range of virtual…
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Social Media for Social Good: From Land O’Lakes to Lush
Land O’Lakes is on a mission to “delete hunger one photo at a time.” The brand’s new Delete to Feed campaign is partnering with Feeding America to raise awareness about hunger in the United States, and donate millions of meals to those in need. Land O’Lakes is harnessing the popularity of foodie content on Instagram…
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Why You Should Use Cinemagraphs in Facebook Ads
Not quite a photo, not quite a video, a cinemagraph is a captivating way to tell a story and bring your Facebook advertising to life. What is a Cinemagraph? To call a cinemagraph a GIF would be doing it a disservice, though it does refine the same fundamental idea. It layers a short, infinitely looping…
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Is the Future of Video Vertical?
Whether you’re snapping a selfie or filming a video, most people naturally hold their phones vertically when capturing content to share on social media. (Who can be bothered to flip the phone horizontally?) While this approach makes professional videographers cringe, the shift from wide to tall is here to stay…and brands are getting on board. …
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Serving up Social Engagement for a New Food Delivery Service
From chef-prepared eats to DIY dinners, there are lots of meal delivery services competing to win over consumers (literally – take Subway delivery, for instance). This Spring, our team partnered with Terra’s Kitchen don a series of Influencer campaigns to help raise brand awareness and drive sales for this newcomer with a fresh approach to…
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How Brands Can Use Snapchat Memories
Over the past month, Snapchat has started to roll out one of its biggest changes to date. The app’s newest feature, Memories, allows users to save snaps in a private long-term collection within the app. This is a major shift from Snapchat’s defining characteristic – that snaps last only for a few seconds, or for…
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5 Tips to Use Facebook Insights for Better Engagement
Crafting an effective Facebook content strategy for your brand takes time and perseverance – but the good news is that the platform offers an excellent suite of tools to make this process easier. Facebook Insights provide detailed information on who your fans are, and what kind of content they like. Learn how to get the…
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An Internship at MtoM Consulting: Closing the Gap Between Expectations and Dreams
This post is beautifully written by our latest intern Rory Finnegan. For the past month and a half, Rory has been an amazing asset to our MtoM team. While we wish we could keep her with us, we wish her the best of luck as she continues her studies at my beloved alma mater, University of Virginia.…
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Tweeting About the Olympics? Read the Rules First
Anticipation over the Summer Olympics is building worldwide as the 2016 Rio Games officially kick off tomorrow. Huge sports events are usually a good opportunity for marketers to use social media creatively, capitalizing on some of that excitement to get a little attention for their own brands. But if you were planning to post about…
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A “Snappy” New Instagram Update
Instagram is all about sharing life’s big highlights and perfectly edited images. But today, the platform launched Instagram Stories—a new feature that allows users to piece together the not-so-perfect moments of their day into a slideshow. Drawing tools and text allow even more creativity in how a story is told. And after 24 hours, it…
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