Blogs
Instagram Reels vs. TikTok: which is really more effective?
In a social media world increasingly focused on video creation, two platforms have stormed to the front of the pack: TikTok and Reels, a feature inside Instagram. At first glance, these two tools seem to have numerous similarities…but what makes each unique? Let’s break down the key differences between Instagram Reels and TikTok and which…
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Best Practices for Business Blog Writing: A Comprehensive Guide
In today’s digital landscape, maintaining a blog on your business website isn’t just a good idea—it’s essential. A well-crafted blog serves as a cornerstone of your online marketing strategy, helping to boost SEO, establish thought leadership, and connect with your audience in meaningful ways. But let’s face it: not all blogs are created equal. How…
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TikTok Beginning to Look Out for Wellness of Users
It has become clear in the past few years that there are many negative effects of social media on mental health worldwide. The majority of people can identify this at some point in their lives as they notice how they compare to others on social media if they use it or feel inadequacy after use. …
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How social media affected college life during COVID-19
Entering the college environment in 2020 was a unique experience to say the least. During a time where students felt largely confined to their dorm room, social media became a drastically more prominent link to the outside world around them. As I reflect back on my first two years of college, I’ve identified some of…
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How and why you should be increasing your followers on Instagram
If you have an Internet connection, you’ve probably noticed that Instagram has become pretty important in the daily lives of most folks. This is especially true if you’re involved with sales, marketing, or any other aspect of running a business. With over one billion active users on Instagram and more than 50% of revenue generated…
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Choosing the Right Influencer
Social media influencers can be powerful catalysts of growth for your brand — if leveraged correctly. So what is an influencer? There are probably more formal definitions but in my mind, it’s simply someone on social media that is paid to promote the use of certain brands or products as a marketing campaign on behalf…
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How to Stay Connected in a Remote Office
The transition back into the office has already started for most companies. While some people may be excited to get back into the buzz of the office, most people are perfectly content staying at home. If your company is like MtoM and has chosen to stay remote, these 5 tips will help you stay connected…
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Facebook News Roundup
Facebook has been in the news a lot in recent weeks – and not just for its latest product releases. Here’s a brief roundup of what’s going on with the world’s most influential social network. Private Data & Politics Facebook is facing a major crisis in the wake of revelations that Cambridge Analytica, a London-based…
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Serving up Social Engagement for a New Food Delivery Service
From chef-prepared eats to DIY dinners, there are lots of meal delivery services competing to win over consumers (literally – take Subway delivery, for instance). This Spring, our team partnered with Terra’s Kitchen don a series of Influencer campaigns to help raise brand awareness and drive sales for this newcomer with a fresh approach to…
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Social Media Round-up: What’s New for Brands
It’s been a busy couple weeks in social media land. Here are a few social media marketing stories you might have missed. Facebook Facebook Live Will Rank Higher in News Feed Since its launch in December 2015, Facebook Live has been growing in popularity. It’s open to all verified Pages and public figures using Mentions,…
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