Articles
eMarketer Interview with Christine
I recently got a call from eMarketer about our Millennial Mom research. They asked to interview me about how millennial moms are affected by mobile technology, social media, and the “always on” society. We discussed how social media usage is changing with millennials and what makes their lives easier and what actually causes more stress.…
Read MoreThe Ideal Length of Everything Online, From Tweets to YouTube Videos (Infographic)
How long are the most engaging tweets? How long are the most viewed videos on YouTube? How many characters are in the best performing Facebook updates? How long should email subject lines be? AdWeek just released a great infographic: The Ideal Length of Everything Online. Below are a couple of helpful snippets pulled from the infographic…
Read MoreAdvertising Week 2014: Millennial Takeover!
MtoM’s CEO, Christine Wilson, and the rest of the Millennial team (myself included!) traveled to New York City for Advertising Week a couple weeks ago. We had a great time and learned so much from the many sessions. Thinking back to what stood out the most, it would have to be the word “Millennial.” Whether the…
Read MoreThe Problem With Pitching
Media outreach is tricky. What may seem like an easy target, often falls on deaf ears because journalists receive hundreds of email pitches every day. It can be difficult to cut through the clutter and make an impression. Nowsourcing put together this awesome infographic that shows what to do and not to do when reaching…
Read MoreHow One Mom Got Target to Address Their Girls’ Clothing Problem
I came upon an amazing article on https://momfabulous.com/ today. A mommy blogger wrote an article about the selection of girls’ clothing at Target — specifically, she highlighted the shockingly short length of girls’ shorts. The post went viral instantly and was featured on Huffington Post and shared on numerous parenting sites. And something super cool happened:…
Read MoreDon’t Miss Out On The Fun of Halloween Marketing!
October is here and the countdown is on to Halloween. Does your brand have a marketing strategy in place to capitalize on this spookatkluar time of year? If your answer is “no” – don’t fret my pretty, you still have time to pull a rabbit out of your hat and make it happen. Here are…
Read MoreThe Power of Live Tweeting TV Shows
If you’re one of the many marketers tasked with getting viewers to tune in to a new or returning TV show, it’s time to start looking into Twitter Parties and live tweeting. Not only does these tactics drive huge engagement numbers, they can also help pump up ratings. Need more proof? Live-tweeting boosts follower growth rate and conversations. According to…
Read MoreHow Marketers Can Understand Millennials: Dump the Stereotypes
While perusing MediaBistro earlier today (one of my go-to sites that’s always full of useful and helpful information,) I came across an interesting article: First Step For Marketers to Understand Millennials: Dump the Stereotypes. This headline stuck out to me because defaulting to stereotypes can happen so easily when a demo isn’t understood. But it isn’t…
Read MoreCatching Sexual Predators (Tracey’s Latest Article in Newsweek)
I want to share a link to my latest article in Newsweek because I think the topic is important to moms and parents everywhere: protecting our children from sexual predators. The crux of my article is a new mobile app called My Mobile Watchdog. This app allows parents to monitor their child’s cell phone activity…
Read More10 Baby Registry Must-Haves
For all you first-time moms, here are my 10 baby registry must-haves. (Seriously, they made my life 100 percent easier that first year!) [postriddle data_game=’//www.riddle.com/Top10/Embedded/1911-10+Baby+Registry+Must-Haves’]
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